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Dear Friend...
No matter how long you've been in real estate...regardless of your production level, the area you practice or the type of homes you sell...have you ever said to yourself...
Profitable Way To Practice Real Estate?"
Practicing real estate reminds me of that crazy old TV show, "The Weakest Link." Do you remember that show?
One by one the losers limped off broke, empty-handed and humiliated. It was brutal.
Well I hate to put you on the spot, but after 10 years of teaching over 14,000 agents a new and better way to practice real estate...after publishing 6 books, conducting breakthrough coaching programs, designing new marketing tools, and hosting intense marketing "boot camps"...I have "netted out" a series of discoveries and certainties that, if you'll carefully consider them, can lead you to building an outrageously successful business, working with the very best clients and finally...
...finally putting a perpetual-money machine in operation, so you can relax and KNOW that all the clients you need will arrive next month...EVERY MONTH.
I'm going to share these discoveries with you today, right here. I'm also going to introduce you to a truly amazing 
marketing strategy...and I'm going to reveal to you the important "psychological hooks" that cause prospects to bond with you like family and use you over any other agent — and how to actually target and capture clients before other agents know they exist...
But first, I need to warn you: this letter is a little long. It's long because I want you to completely understand what this remarkable strategy can do for you. If I could tell you in a single page, I certainly would.
But let me make a small promise to you: reading this letter could represent a massive turning point in your career...in your life...and will be well worth your time to read.
So let's get started...
That's an ugly thing to say. But let's be honest: you do NOT have a truly systemized, automatic, reliable means of guaranteeing yourself a steady flow of good, quality clients in place. Visualize two pictures: One, a very calm and relaxed person, enjoying an afternoon beverage, serenely confident, happy with their income, on the 30th day of the month having had a good new client call them almost every day like clockwork. Two: a hamster running on one of those metal wheels as if his tail's on fire, but getting nowhere.
Which one is YOU?
It's not all your fault: You're just too darned busy — prospecting, listing, showing, selling, caravans, tours, moving paper, etc., etc., to really implement a sound marketing system.
Walt Kelly's cartoon character, Pogo's famous line...
And They Is US!"
It's a vicious cycle. The things that would make the business easier just never seem to get done. So it stays hard work.
How can we break this cycle? In this report, I have the answer:
...How a certain "strategy" will BE DONE FOR YOU, that will quickly, automatically add as many as 17 NEW, QUALITY, REFERRED CLIENTS PER MONTH, each and every month, as consistently and certainly as the sun rising in the East.
The link of CREATING and IMPLEMENTING a reliable client-producing system will be forged solid in your business FOR you.
I grew up where it snows in the winter. Our driveway was 30 yards uphill. Every winter I looked forward to the snow. Sledding, building snowmen, getting out of school on "snow days." Until I turned ten years old...
When I hit ten, things changed. The "chores baton" was passed down from my older brother: That driveway. While other kids loved snow, I'd look outside and cringe. I still remember the burn in my arms as I shoveled pile after pile. Intense pain in my back from hours of manual labor. The harsh feeling of sweating profusely on the inside, freezing on the outside.
By the time I was finished, three hours had passed. My hands were frozen in a shovel-handle shape. I was learning to hate winter.
(NOTE: Real estate agents who make their money by manual "shoveling" will learn to HATE their careers.)
One day, after a blizzard, I'm out there shoveling away like a plow horse in harness when I saw the neighbor's garage door open. And out of the darkness of that garage, my neighbor emerged, smiling and waving, sitting on his brand new, shiny red powered snow plow.
Holy cow. In 7 minutes, he'd plowed his whole driveway. Then he finished mine for me. This was the first of many experiences that ultimately ingrained in my thinking that...
Is NOT Linked To How Smart You Are...
How Many Hours You Work...
How Hard You Work Or How Much You Sacrifice...
Success Is NOT A Merit Badge Earned Through Suffering Or
Struggle. (Get THAT Our Of Your Head!)
It ALL Depends On The Quality Of Your TOOLS...
You don't have to be smarter, tougher, a more adept salesperson. Heck, I was younger, tougher, in better shape than my neighbor by 40 years. But he had a much better tool.
The question is — what "tool" can really revolutionize your life — like a snow plow vs. a shovel? I have created that tool.
Real estate can be a lousy business.
If you have to start each month from scratch. If you live deal to deal, worrying about where the next client is coming from. If you have to sweat out every "burp" in your market, from a new competitor cranking up a blitz of advertising to Alan Greenspan getting constipated.
If you have no consistent, reliable means of knowing you will have x-number of deals each and every month, you don't have a business...
If you want to even be in this business 3 years from now, you MUST find a way to "steady the income ship." Not just "hope" that it happens over time because you do a good job for people. ENGINEER IT.
But that's easy to say...hard to do. Until now. Now, I have "engineered" it FOR you, and can give you that steady stream of quality clients who actually seek you out before any competing agent even knows they exist!
Truth is, even being better at it than 90% of other agents, even equipped with everything you know about advertising and marketing, it is STILL "tough shoveling" out there. You're one of a zillion agents fighting to shove your head up a little higher than the others, but all in the same swamp...
Now I'm here to tell you that I have created...then perfectly adapted to real estate...polished...tested for over 28 months in the real world...PROVEN...a different "tool"...a superior process that DOES change everything!
It all started back in 1997. My personally recruited "beta test group" comprised of 53 agents has been quietly, secretly creating income-exploding production with machine-like consistency using this tool. (Read their comments in the enclosed booklet AFTER you finish this letter.) I have established beyond any shadow of a doubt that this DOES change everything...
- CLIENT FLOW: As many as 17 new, quality clients a month...
- INCOME Consistent as spring flowers bloom, and at a low, low cost...
- COMPETITION There is NONE...you will relish in the sputtering disbelief of your peers as your income grows...
- PEACE OF MIND Delivered by the reliability of this tool...
And now that this is proven, I'm going one better: I'm going to plow the driveway FOR you instead of just giving you the snow plow.
Yes, a small, limited number of lucky agents — maybe including you — are going to get the most powerful money-making tool ever invented in real estate wielded FOR you.
Rather Odd Situation...Quite By Accident
It's 8 years ago that I first started applying my business and marketing know-how to working with REALTORS. At last calculation, I've added over $1.6 BILLION in extra production to these agents' businesses.
But "the tool that changes everything" did not come out of any of that experience. It didn't initially have anything to do with real estate at all.
It was in April of 1997, I was consulting with a client from a completely different, unrelated industry. He was facing the very same thing most agents face: unpredictable revenue, disloyal clients, intense competition...and needed help — quickly.
The answer came like an ethereal light...and in the middle of the night it wrenched me out of bed and rattled out of my mind onto a sheet of paper.
I took my 32 years of "in the trenches" direct marketing experience and "engineered" an amazing marketing system that combined important information his clients and prospects wanted with 7 psychological "hooks" and 14 direct response offers.
And the result?
We were both shocked. His first year using the tool "netted" to his bottom line over $250,000. And his net profits kept increasing like a snowball rolling downhill. At one point he generated so much business he became overwhelmed and had to temporarily cut-back using the tool.
I felt like I had just struck oil for my friend. And I wondered to myself...
As Well For My Real Estate Clients Too?
So I spent 11 months and over 400 hours working on this. Trying it out "in secret." Tweaking. Improving. And finally, I introduced it to just 53 hand-picked agents who I had come to know well — and crossed my fingers.
Six years ago we began a "beta test" together, and now, six years later...
At What Has Happened...
Within weeks, our agents were flooded with new business. Over a 6 month trial period, the most amazing results occurred FOR EVERY SINGLE ONE OF THE 53 "BETA TESTERS."
An agent from Whittier California struggled for more than 12 years building his business...never getting beyond $300,000 in production a month. He was a beta tester. And in less than 6 months, his production shot to more than $1 million a month...and his income continues to grow...
A once-struggling broker from Illinois is well on her way to a $50 million referral production using this one simple tool — and in just over 3 years made $1.12 million in commissions using it. She was a beta tester. She manages an average listing inventory of 41 homes at any one time, and is one of the highest producers of her Coldwell Banker office...
Another agent was in a panic over how to re-establish her business following a move from Alaska to Colorado — starting all over. She used this marketing system as an "insert" in her local paper. The result? She went from a flat broke, new agent in the area to an average listing inventory of 36 homes...and drove 2 competing offices right out of business.
The success stories are thrilling for agents who use this tool. But since I know you're probably skeptical, you can see (and even hear) comments, ideas and ways many of our beta testers have build hugely successful businesses using it.
All kinds of agents in all kinds of areas. And while "average" agents may harvest 3, 4, and 5 new clients every month, a few agents who "went all out" were getting 4 or 5 new, referred clients calling EACH WEEK!!! — all with stunning consistency.
The best agent (a couple from Orange County, CA) hit 21 new clients in a month — they've made over $1.5 million in commissions since starting it and it's now the only marketing they use.
And here's the best part: it required less than 30-minutes a month for any agent to "turn it on." The entire implementation time: the equivalent of about a minute a day — about the length of time it takes to make a few photocopies.
Oh, and it cost — on average — about 75 to 95 cents per "Power List" member per month — printed, stuffed, postage and out the door. But there's even better news: A few agents are sending it out for FREE — spending $0.
One agent even told me he makes money each month using a simple "sponsorship" technique I taught him (more on that in a minute).
Work the numbers: Anywhere from 3 clients to as many as 21 new clients per month...an overall average of 12 clients per agent, per month — with each agent's budget about $275 (and some sending it for FREE).
If your banker called and announced a sale today — and offered you, say, $17,000 for every $275 you brought in to him, how fast would you get down to the bank?
See, the problem with your current marketing isn't that you're spending too much money — the problem is you're getting NO RESULTS! Most of our agents using this tool have abandoned other forms of marketing because nothing even compares to the return on investment they're getting now.
But maybe the bigger picture is the peace of mind. These 53 agents' lives have changed. Almost overnight. Some, by the way, have been in real estate a short time, but others are 10 and 20 year grizzled veterans with plenty of battle scars. They've been to countless seminars, bought a closet-full of books and tapes, got my other marketing systems and other people's too, even joined coaching programs. But they've never experienced anything like this.
Their lives have been changed because...
For the first time in their entire real estate careers they have stability, security, certainty of ample new client flow. They go to sleep knowing the next client will call the next day.
And that DOES change everything.
the Single Most Valuable Asset
In Your Entire Real Estate Business
The most valuable asset is likely the one you most overlook in your business. It's your "power list" of current and past clients, friends, family, suppliers, members of your church or synagogue or PTA — people you know and who know of you — especially people you've served well in the past.
I imagine you already know there's "gold" in this "power list." But knowing that and turning it into a steady flow of referred clients are two different things.
The National Association of REALTOR'S® "Profile of Homebuyers and Sellers" recently revealed that 74% of all clients are generated from direct knowledge of the agent or a referral from a trusted source. That's nearly three-quarters of all clients!
That's more business from this ONE source than from anything else they do...COMBINED! Not cold-calling. Not FSBO's or expired's. Not the internet. Not fancy "image" advertising.
They come from Direct Knowledge and Referrals — relationship!
What's more, the same NAR study revealed that 69% of sellers and 66% of buyers report working with the very first agent they meet.
And here's the shocker...
Only 4% of all agents have any type of reliable marketing system in place to prospect and capture quality clients, automatically follow-up to close leads, stimulate referrals word of mouth and repeat business, and be the first agent available to prospects and clients.
Meaning that...
The Remaining 96% Haggle Over The Scraps!
Pardon my bluntness, but...Which Group Are YOU In?
The facts don't lie: If you want to make it BIG in real estate, the secret is...
And START Leveraging Relationships
In my little group of 53, I have agents who've built their own "Power List" up to 500 to 1,000 in under a year (and made $6-figures while doing it!). Friends, family, acquaintances, and more. And that "power list" used with my "miracle tool," practically guarantees a multi-6-figure income.
It's just common sense math. Work the numbers yourself: Divide a "power list" of 500 by 7 (for 7 years), the average "conservative" length of home ownership, and you wind up with...
1,000 on the list = 142 transactions every year. That's just direct business, NOT including referrals they send you.
Of course you won't get all 71 to 142 of them. But every year, 71 to 142 DO occur within that list.
Ask yourself: "Who's going to get their business...the agent who knows them, who's demonstrated their competence and kept in constant contact, who's brought VALUE and caring to the relationship...Or the obnoxious stranger who cold-calls them over dinnertime?"
That's how decisions are made to use your services. And as your prospect and client database grows, so too does your income — almost AUTOMATICALLY.
I'm Not Getting Anywhere Near That
Many Referred Clients..."
Yes, I Know. And that's because sending out a few follow-up notes, recipe cards, and a calendar does not foster a "power relationship."
For that, you need the right TOOL...the right relationship-marketing "SYSTEM"...
The Most Amazing Money-Making Tool Ever
Made Available To Real Estate Agents
Tested and proven by my "band of 53." Hold onto your chair, because what I'm talking about here is a completely unique, scientifically engineered very different kind of (for lack of better words)... "Direct Response Newsletter!"
Hold on. Give me two minutes here. I know you're familiar with the slick, pre-produced real estate newsletters for agents to send out. But I am here to tell you: They are a mammoth waste of money. They go right into the trashcan. Sending something is better than nothing, but these things simply do NOT stimulate response or referrals.
What I discovered was a truly RADICAL IDEA — I squeezed 32 years of "in the trenches" marketing expertise into an amazing marketing system that combines...
1) Seven "psychological hooks" that instantly bond a relationship with your prospects and clients, and make YOU "top of mind" for new transactions, lead follow-up, referrals, word of mouth and repeat business...
2) Important information and three "involvement devices" that cause clients and prospects to CRAVE this tool month after month (miss a month and they'll be complaining!)...
3) Fourteen "direct response offers" practically forcing prospects and clients to CALL YOU FIRST for real estate services.
And the net result of these built-in psychological bonding devices and the consistency of monthly arrival is a top-of-consciousness relationship. That's a whole lot more than "name recognition."
The difference? You might think of McDonald's every day, but that doesn't mean you want to eat there! This tool does more...
This top-of-consciousness relationship tool guarantees that when they think of "real estate" for themselves or someone else, THEY AUTOMATICALLY THINK OF YOU.
Here are just a few things that make THIS newsletter (my 53 "pioneers" have been using) so surprisingly different...
By the way, it has very little "real estate content." And that's one of its most successful secrets. It's not filled with dry, boring articles. Instead, it's filled with compelling and timely articles, amazing trivia, teasers, humor and information people want to read about every month.
(1) Its NOT "Slick." In fact, it is intended to look as if you slaved over an old typewriter, sweat dripping from your brow, to personally put it together for them. (They do not need to know YOU DID ALMOST NOTHING.)
(2) Each issue is engineered with proven "direct response elements" and "direct referral stimulators" making response and referrals almost automatic.
(3) The monthly frequency is VITAL. When most agents use those other newsletters or try doing their own, they let the frequency slip'n slide. Out one month, skip two, late the next. Or quarterly. DOOMED. It's the MONTHLY arrival like clockwork that conveys reliability, dependability and professionalism. And that builds TRUST — and the unique continuous top-of-consciousness relationship — which stimulates business.
(Incidentally, my friend, top direct marketing consultant Dan Kennedy has research that demonstrates: every month you do NOT stay in communication with your "power list" that list loses 10% of it's value. How much have you lost over the years?)
So, the structure, the format, the content, the frequency, the consistency are all critically important. And I want you to understand all the psychology behind it — but — I also know (and so do you) that even if I teach it all to you and you learn it all...
It's hard to admit, but you ARE the weakest link! To be fair, you are (hopefully) very busy SELLING. The critical element you're missing, AND what I've built is...
NO learning curve
NO new skills
NO "homework"
NO pile of tapes to listen to
NO workshops to attend
NO Pulitzer Prize writing talent required
NO more detail work for you or your assistant
...Almost NO MORE WORK FOR YOU AT ALL! (A minute a day. Less than thirty measly minutes per month).
And with our combined "buying power" of our agent-group using this tool, I've arranged for our exclusive printing and mailing house to DO IT FOR YOU...to save you money, and to be sure it gets done, gets done right, and gets done on time.
Now, one quick caveat: remember that one of the "secrets" about why this works so well is its "non-slick" look? If you specialize in a luxury home market, you may be tempted to think, "this just isn't 'professional' enough for MY market." (If you say it out loud, you'll make the word "professional" sound snooty).
And you are wrong.
You see, getting this thing read is important. And the very fact that it does not look slick, commercial, off the shelf, etc., is what makes it welcomed as "your" personal newsletter rather than trashed as just another piece of junk mail.
And here's the proof: while, so far, every agent using it is getting great results, the agents dealing with the most affluent clients are getting the most extraordinary results of all!
You know that "stealth fighter plane" we built, that's supposed to be "invisible" to enemy radar? I built one that really works.
One of the most interesting entrepreneurs I have ever read about (Lyle Stewart) advised...
After all, the problem with a lot of good, clever and effective ads or techniques is — other agents see them used repeatedly and copy them. Soon you've got a whole "clutter" of agents using the same stuff. This is different...
This tool, properly deployed (which I'm going to do FOR you) "locks-up" your relationship with your power list, magnifies it's value, makes it immune to solicitation by other agents, bonds and marries them to you like Super-Glue. And it all happens pretty much invisibly to competing agents. It operates under radar. Not publicly visible to every Tom, Dick, and Mary in the business.
Most other agents will be mystified at how you are doing so well, seemingly doing so little. And your prospect pipeline stays as hot as the day they met you.
In fact, this uniquely brings clients to you BEFORE any other agent could possibly know they even exist! (No, I'm not making that up. That is exactly what my "beta testers" have discovered, again and again. The clients this produces have NOT contacted any other agents, NOT answered any ads, NOT, in any way, made themselves known or even detectable as "prospects" to any other agents, YOU GET THERE FIRST.)
Ever Made In Real Estate...
No learning curve. The very best potential clients...ALL referred or direct clients...call you and ask for your advice and assistance.
It happens 100% automatically. It's even done FOR you.
If you can manage to answer the phone or return a call and handle a referred prospect who seeks you out, this WILL be the easiest money you'll ever make. 3, 5, 11, maybe even 17 or more such clients coming to you each and every month as if they were being delivered by an assembly line, with consistency and certainty.
You get them before any other agent even knows they're contemplating a real estate transaction. They call you first.
Awestruck At What Has Happened...
...and you will be too, if you are accepted to deploy this "tool that changes everything" for you in your real estate business.
And here's what every one of them has discovered — and you will too: you don't need 300 different ways to get business. You don't need a book of scripts, cute slogans, bus bench signs, billboards, or TV commercials. That's because the ONE thing they're all missing is...
When you have the kind of relationship-based assembly line delivering referred clients that my "tool" produces like no other, in 6 to 12 months you can be totally liberated from all the other "junk" if you like — running entirely on these referrals.
That's exactly what has happened for many of my "beta testers."
Stack The Deck. Tilt the playing field in your favor. Let all the other agents waste 95% of their time and money chasing just 26% of the market.
You Focus On The 74%.
And now — finally — there is a practical, proven way to do just that, affordably, efficiently, scientifically.
Happen For YOU...
I have no intention of throwing a marketing system at you and leaving you out in the cold to fend for yourself. I'm going to give you a SYSTEM. A tested and proven system that works. Works consistently and predictably. And will KEEP working for as long as you practice real estate.
If you're like our current agent-subscribers, it'll become the most valuable (and perhaps ultimately the only) marketing system in your arsenal. Here's what you get when you apply and are accepted to "The Most Powerful, Money-Making Real Estate marketing system On Earth"...
A Professionally-Researched, Written and Edited Service For Life!® Issue Every Single Month Delivered On Your Doorstep (Valued at $97 per month). Each issue is loaded with a proven formula of timely articles, involvement devices, real estate Q&A, teasers, trivia, hilarious humor, fast-facts and more — all designed to get read — even expected each month (miss a month and your readers will be calling and asking, "where's my issue??"). Using it is E-A-S-Y. Just enter your name and contact information in the areas I show you — and your photo — and you're ready to go in 30 minutes or less. It's as if you wrote it yourself. You'll also get a tested and proven Cover Letter (like nothing you've ever seen) specific to each issue, and a special "READ-ME" file showing every single personalization step for you.
Your Own "Marketing Tool Kit" On CD (Valued at $299.95). Your tool kit took will include everything you need for using your issue successfully. We spent over 2 years and 200 hundred hours creating, testing, tweaking every single promotion and insert you can use for your newsletter. Here's what you get...
- Insider Resources Page for your reader — over 14 tested and proven offers for your readers to call you for real estate services and helpful, educational resources (we even give you the reports — see below)
- TWO formats of Property Highlight Templates to help promote your listings and generate calls from buyers and sellers...
- Our proprietary "MarketWatch™" Market Activity Review template designed to make the newsletter a powerful farming tool or cold marketing system...
- A Referral Card Template proven to stimulate referrals with each issue...
- Cover Letter Templates for giving personalized updates to your readers...
- Share a Subscription Card Templates to help build your personal network for Free...
- Special Proven Sponsorship Letters for generating sponsorship to offset part of all of your newsletter cost...
- Ultimate Service Supplier Rolodex Template to promote sponsors and help produce your newsletter for FREE.
Your Special User's Guide: "Six Steps For Creating Your Service For Life!® Direct Response Newsletter." (Valued at $39.95) It's a simple, step-by-step guide for creating and personalizing your newsletter each month. This organized manual will shave time off personalizing your newsletter — each step is demonstrated with exact computer photos and instructions. One thing you'll say after spending 30 seconds with this manual — "hey this is EASY!"
Your Special MARKETING Guide: "The 7-Step Success Formula." (Critical information, valued at $39.95). In just 15 quick pages, I'll share with you the 7 secrets we discovered for building a multi-six-figure real estate income using your Service For Life!® Direct Response Newsletter. Employ these 7 quick strategies and it'll be almost impossible to fail.
FREE BONUS #1: EIGHT (that's 8!) Special Real Estate Consumer Awareness Reports On CD. (Valued at $197.00 — yours FREE) These are not a bunch of bland, boring reports with generic real estate information — they're detailed, quality reports that give compelling real estate information and (because they're personalized as if YOU wrote them) position you as a true expert and professional. What's more, each report (some are 16 pages) was written by me — a 30 year marketing expert and professional copywriter — and each includes irresistible offers for readers to automatically use your services! How valuable are these reports? One agent offered me over $2,000 if I shared just one report with him and no one else! They work hand-in-glove with Service For Life!®, but there are dozens of ways to use them as powerful lead and client-generating tools!
FREE BONUS #2: A Confidential Subscriber Mastermind Call. (Valued at $29.95 — yours FREE) You'll receive a confidential REALTOR® subscriber mastermind call where agents spill the beans about how they use Service For Life!® successfully in their practices. You'll get closely held secrets and answers to important questions you'll have using it.
FREE BONUS #3: "How To Save A Bundle Of Time and Money PRINTING And Sending Your Service For Life!® REALTOR Newsletter." (Valued at $29.95, yours FREE!) I taped a very special interview with Printing Expert Kristy Scharf, and I'm going to share the whole thing with you. You may not know Kristy's name right now, but she's one of the most brilliant printing and mailing experts in the country. She'll reveal all the ins and outs for saving a bundle when printing and mailing your newsletter.
FREE BONUS #4: Our REALTOR® SuperConference Highlight Presentation on DVD (Valued at a minimum of $997 — yours FREE): "Building Critical Mass In Your Real Estate Practice — How to quickly and easily build an ever-growing multi-six-figure real estate income via relationships, referrals, word of mouth and repeat business." This invaluable presentation is responsible for turning regular agents into millionaires — that's no joke! In just 90 minutes, I'll reveal to you the one, single marketing secret (and 8 relationship-marketing systems) that consistently propel agents into the top 4% of all producers in their market. Agents paid between $997 and $1,697 just to see this confidential information — But because I want to succeed beyond your wildest dreams as a result of our meeting, you get it FREE.
FREE BONUS #5: Our CONFIDENTIAL REALTOR® "Building Critical Mass" SuperConference ACTION GUIDE accompanying your DVD presentation (Valued at $395 — actually PRICELESS and Yours FREE). This Action Guide is divided into 2 parts: PART 1 will give you all the exhibits and presentation materials to go with your DVD presentation — helping you to easily follow along and understand all the concepts. PART 2 will give you ALL 8 relationship marketing systems and 41 ready-to-use promotions to instantly spring into action, including...
- Simple systems for building your own personal market share in real estate...
- How to "WOW" your clients and go beyond their expectations of service — making you a shoe-in for referrals, word of mouth, and repeat business...
- How to subtly program your clients during the transaction to constantly think of you for referrals...they won't even know you're doing it!
- What to do after the sale to create clients for life — it's not what you're thinking — do what most agents do and you may lose them forever!...
- How to create simple Calendar Contact System — works hand-in-glove with your Service For Life!® direct response newsletter...
- Life Event contact systems — here's where most agent blow it, and lose millions of dollars of referrals and word of mouth business...
- How to deal with your "Top 20% Power Players" — the closest of your clients — and forge a relationship so strong, they'll think you're part of their family...
- How to Reward Referrals that practically force people to keep referring year after year...
- SPECIAL BONUS: I'll give you 3 Free Publicity and word of mouth systems for becoming the dominant person for real estate services in your market.
BOTTOM LINE: Remember, I'm not just going to give you a ready-to-use tool...I'm going to "plug you in" to a proven marketing SYSTEM built around it — with all but about 30 minutes a month of the work DONE FOR YOU.
This will literally deliver referred clients to you on a silver platter. Automatically. Almost effortlessly.
I'll bet you're thinking subscribing to this tool must cost a fortune. I'm happy to announce that it doesn't.
I once asked my beta testers on a conference call if Service For Life!® was expensive to use, and they all laughed at me. That's because they already know the value related to its cost — it's in their ever-increasing checkbooks. I even get threatened with the comment, "Don't you dare stop producing this newsletter!"
To them it's not a "cost," it's an investment in continuous income and ever-growing market share.
But I also realize you haven't used this tool yet, and it's a legitimate question.
You Get Started For Just $97!
- You'll get the 4 support tools and guides I mentioned earlier (worth $379.85)...
- You'll get the 5 FREE BONUSES I mentioned earlier (worth $1,648.90)...
- You'll get your FIRST ISSUE of Service For Life!® with pre-written cover letter and "Read-Me" file.
I never want you to let a month go by without your automatic prospecting & referral system working to build your practice to new heights. Let's face it...most agents will forget to use a system each month without an automatic reminder...costing them hundreds of thousands in lost commissions.
That's why I created our Preferrd Agent Club*...
Enroll before the expiration date on your Application, and (if your application is accepted and area is available), you'll automatically receive FREE membership into our Preferred Agent Club* where I'll WAIVE 100% of the normal one-time $197 agent license fee, AND you'll get a fresh, new Service For Life!® issue with pre-written cover letter on CD sent to you by first-class mail each month for just $67(+$3.50 S&H) that's 31% OFF the non-member price!
All I ask in return is your COMMITMENT to follow-through, to be PERSISTENT, to BELIEVE IN THE MARKETING, and STICK WITH IT.Too many agents stop using tools...even when they're working. It's just plain laziness. So I want your promise: when you see results that other agents just like you are now getting, you will stay MARRIED to this.
This is the most important marketing you'll ever do for your business — that's why your Application comes with a short questionnaire — so I can meet you and determine if this tool is right for you (and you're right for the tool).
I've been around long enough to know you're skeptical. I've taught over 14,000 agents how to build a business that provides the income and lifestyle they deserve — and I want you to feel comfortable in your decision to use Service For Life!® in your practice.
But I can't get you the results you want without a small commitment from YOU. So here's my guarantee to you: If you apply and are accepted as a Service For Life!® subscriber, the only thing I ask is that you send an issue out to at least 200 people for 15 consecutive months. If you send out more, that's OK — but no less. And after those 15 months...
If you have not made back at least a 500% return (that's at least 5 TIMES!) on every dollar you spent — in new clients, referrals, word of mouth and repeat business — send me verifiable proof (postage and/or printing receipts) you sent out those 15 consecutive issues to at least 200 people, send back your issue cds and guides, and I'll refund your subscription for ALL 15 months, — AND you can KEEP BONUSES #4 and #5 "Building Critical Mass™" DVD and Action Guide (a $1,392 value) as my gift to you for simply trying our tool.
Of course, you can cancel your subscription at any time with just 30 days written notice (by fax or letter) — but truthfully, canceling would be the biggest mistake of your career.
What's more likely to happen for you when you subscribe? It will become the most valuable marketing system in your entire practice. How do I know? Work the numbers:
Out of those 200 Power List people you send it to, each one owns their home for, say, 7 years (nationally its 5.5 years). That means 28 of those 200 will be selling or buying (200 ÷ 7 = 28) each year. Who will they work with? The agent who's built the closest relationship, brought value and relationship to them, and who's shown they're a true professional.
And when YOU are that person, you can expect to see the lion's share of the business — it's that simple. As your power list grows, so too does your income — automatically!
I have THREE:
ONE: This may sound "silly," but what my "beta-testers" have found is...you DO have to be careful not to put too many people on your Power List, because this can deliver TOO MANY CLIENTS FOR YOU TO HANDLE. After all, 7, 12, 17 new clients every month from just one source may be more than you can deal with. You may be so accustomed to spending money doing things that DON'T Work, you'll be caught off guard by the results.
So, I'm not kidding — do be careful if you're already "maxxed out" and cannot handle more good clients.
TWO: While you do NOT get and do NOT NEED an "exclusive area" (your exclusive is your own Power List), but because some agents farm with it, I am limiting the total number of agents I permit to use this in any given area. In any case, I expect to "max out" in most areas (probably yours) very fast. So you need to get in now, while you can.
THREE: Please do NOT in any way under-value or underestimate the newsletter because it's not Madison Avenue ad agency "slick" and fancy. I've got $50 million producers using it — selling multi-million dollar homes. As I said earlier, that's the point — it's intentional. Also, remember, one secret of its success is NOT loading it up with dull, boring real estate content. This is about RELATIONSHIP.
Oh...and PLEASE do NOT call or fax me trying to change this around to your liking. I've got this down to a successful science. I spent hundreds of hours and thousands of dollars in design and testing to make sure we get it JUST RIGHT. You are paying for "expert engineering" that's gone into this, and continues to go into it each month. It's proven — don't change it.
What's the likely result for you of NOT doing this? Burn-out, exhaustion, even depression among even experienced agents is epidemic. The feast-famine, up-down, horribly competitive nature of this business...the unending wondering where tomorrow's client is coming from...the manual labor prospecting that continues for most agents their entire careers...these are KILLERS, financially, psychologically, and emotionally. PLEASE DO NOT TURN YOUR BACK ON THIS EXCITING, ONE-OF-A-KIND SOLUTION TO THESE PROBLEMS.
If you still have unanswered questions, call my offices toll-free at (800) 622-2540. We're the nicest folks in the world and will happily help you. Otherwise, fax your License Application RIGHT NOW toll-free at (800) 622-5541.
If you're ready to step up to the "peace of mind position" with a steady stream of referred clients calling you, I'll be talking with you soon — and we'll put this "tool" to work for you immediately.
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Sincerely yours, 
Craig Forte, President, |
PS. One more thing I almost forgot to mention – your subscription (and system) includes the best, most unique support tool there is — A REAL PERSON. You get your own professional support representative to call with any questions you may have. As often as you need. Any time. Eight hours a day, five days a week. And you get this service FREE — FOREVER! Fax your application now, or give us a call. You'll be thrilled you did!
PPS. As soon as we review and accept your License Application, I'll also send you simple instructions and ready-to-use templates, letters, etc. for using this entire marketing system FREE, by involving sponsors/advertisers.
A number of our agents have used this method and are now getting 3, 7, up to 17 clients per month spending ZERO. It's NOT a "pipe-dream." It works. It can be done quickly. So your entire monthly mailings CAN BE FREE! But you should NOT focus only on this. In reality, it's of minor significance. The return-on-investment here is extraordinary under any circumstances. And remember, this is change-your-life-stuff, not just change-your-bank-balance. Separate yourself from the masses of agents wrestling each other in the mud — NOW. Do the entire business differently — easily. You'll be much, much happier.
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