Legendary ad man, Victor Schwab, author of the classic, “How To Write A Good Advertisement,” which is nearly a bible to marketers looking for results said, “Good advertising is not what you like, not what your spouse, mother-in-law, friends, peers or colleagues like. It is what WORKS.” So opinions about Service For Life!® may vary. But the facts DO NOT.

The facts are these: First, every nuance of this, from content mix to page layout to involvement devices, psychological “hooks” and response offers has been carefully, painstakingly tested. Second, the “quantitative” results are overwhelmingly positive – agents are getting between 3 and 16-times return on marketing dollars invested using this tool. Third, 87% of all agents who begin using this system end up making it their highest priority marketing – frequently abandoning all other marketing…it’s THAT effective. Fourth, ironically…the agents dealing with especially affluent clients are getting some of the best results of all.

If people only read slick color publications, every newspaper in the country would be out of business. Just as an example, here’s what Linda Fogarty, a designated broker managing 78 agents…and a top agent herself specializing in luxury markets in Illinois recently told me…

“I manage a 78-agent office for Coldwell Banker and I know what’s out there and what works for agents. My first impression of Service For Life!® was NOT immediately positive. It’s not color. It doesn’t “look” like something my market would read. And I didn’t know how it would reflect on me as a professional serving luxury clients. But I took a chance and started using it – mostly because the strategy made so much sense. My first year using it I produced $16 million personally. In just over 3 years, I made nearly $1,120,000 in commissions. And this is the only marketing I use to promote my services. I thought I should look “professional” when the truth is, people really respond to something “personal.” And Service For Life!® looks like I work hard to bring them important information. So I’m viewed at as a welcomed, trusted advisor – rather than a “salesperson.” True story: Two weeks ago I took a $850,000 listing from a client who insisted on working with me and only me. She said the Service For Life!® demonstrated that I was a true professional with her interests at heart and she didn’t want to work with any other agent. This now happens all the time in my business. I’m now 91% referral, and I never cold call or cold prospect. When one of my agents comes to me asking for advice, I tell them to immediately start using Service For Life!®, with ONE provision: that they never use it in any of my market!”