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Service For Life!
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Here Are Answers To The Most Commonly-Asked Questions About Our Service For Life!® REALTOR® Direct-Response Prospecting and Referral-Generating System...
Q.
What's The MOST IMPORTANT Thing I Need To Know About This Strategy?
A.
There's a very important "marketing lesson" that less than 4 out of 100 REALTORS® understands - and just by hearing it can literally multiply your profits overnight.

Do you know where 74% (the lion's share) of all real estate clients come from?

If you knew that answer, you could pinpoint your marketing efforts like a laser and generate as many clients as you could possibly handle...spending a fraction of the time, energy and stress you currently spend. Agreed?

Well...about 6 years ago, I found that source. And here's proof...

The National Association of REALTOR'S® "Profile of Homebuyers and Sellers" revealed that 74% of all clients are generated from direct knowledge of the agent or a referral from a trusted source.

That's nearly three-quarters of all clients!

They don't come through the internet or a web site (less than 7% do). Or from some fancy "high image" ad, post card or brochure (only 3%). Or even from a yard sign, cold call or cold door (only 4% combined).

What's more, 69% of sellers and 66% of buyers report working with the very FIRST agent they meet.

But here's the shocker...

Only 4% of all agents have any type of reliable marketing system in place to prospect and capture quality clients, automatically follow-up to close leads, stimulate referrals word of mouth and repeat business, and be the first agent available to prospects and clients.

Meaning that...

The Top 4% Of Agents Capture 74% Of All Clients, While
The Remaining 96% Wrestle Each Other For The Leftovers!

Pardon my bluntness, but...Which Group Are YOU In?

Like it or not, statistics say you're not in the top 4%. Which means you're missing out on a windfall of profits...millions of dollars of real estate commissions that could easily be yours.

The FACTS tell you the true secret to success in real estate is by simply having...

A Relationship So Deep, So Different, You're the
Automatic Choice for Buyers and Sellers

Yes, that's the ONE ingredient that positively differentiates YOU from every other agent in your market and automatically generates a non-stop flow of new clients, referrals, word of mouth and repeat business...

...That's what puts you in the elite 4% of all agents who snare 74% of all real estate transactions, and gives you rock-solid market share in your area...

...That's the ONE ingredient that gets you face-to-face with prospects FIRST (before other agents), and practically forces people to think YOUR NAME when they think "real estate."

...And it's the ONE thing that will simplify your business and finally get you off the real estate treadmill - bringing you consistent, lasting profits and BALANCE to your life.

The truth is...real estate is not a technology business. It's not a cold-call numbers game - especially with the recent no call lists. And it's not even an "image" business. That's because...

The Single Greatest Reason Why Someone Will Do Business With You Is Because They Either Know You Personally, Know OF You In A Positive Light, or Are Referred To You From a Trusted Source!

Remember, 74% of ALL clients come this way.

So the question you should ask yourself is...Why Would You Spend Most of Your Time, Energy And Money Struggling After Just 26% Of The Market, When The Most Profitable 74% Can Easily Be Your Fingertips?

Stop "selling." Stop exposing yourself to unneeded stress. Stack the deck in your favor. Let all the other agents waste 95% of their time and money chasing just 26% of the market.

You go after the real profits...you go after the 74%.

But there's another important point you need to know. And it's this...

The only way to maximize the money you make in real estate is by working with clients and closing deals for as many hours in the day as possible. The more time you spend directly working with clients and closing deals, the more money you make...

But when you spend your time doing anything other than directly working with clients and closing deals...paperwork, previewing, and yes, even prospecting...you're giving yourself a pay cut...even working for FREE.

Service For Life!® is a "marketing system" targeted to the highest priority "prospects" and clients...specifically designed to bring you a steady stream of new clients, referrals and repeat business...while you spend your time working with clients and closing deals. Ask yourself....

What "Systems" Do You Have In Place To Keep New Clients Coming While You Work With Clients, Close Deals and Maximize Your Income?

There's no better tool for nurturing deep relationships, bringing frequent, value-oriented contact, while ALSO using proven strategies that motivate prospects and clients to respond, refer, and do business with you and only you than the Service For Life!® direct response prospecting and referral producing newsletter.

It works. It's incredibly fast. It's completely turn-key. It's easy and inexpensive to send.

And there's nothing else like it available to REALTORS® - anywhere!


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Q.
I've Seen All Kinds Of "Marketing Strategies and Tools" Out There For REALTORS®, And Most Of Them Don't Work For Me. Why Is THIS Different?
A.
I've seen what's out there and I don't blame you for being skeptical. It's also natural to be cautious about something that's not used by "everyone." In fact, that's what motivated me to create this tool for REALTORS® in the first place.

But thinking Service For Life!® is "just another marketing system" is like believing the Space Shuttle is "just another airplane." Let me explain...

First, the single greatest piece of advice I could give an agent looking for steady, consistent business is: FOCUS ON THE HOT PROSPECT FIRST.

Most agents are looking for the magic bullet...the "gimmick" that's going to skyrocket their business. When, in reality, the secret to success is to first find people who are most predisposed to work with you. Then market to THEM.

Prioritize your marketing according to PEOPLE, not gimmicks. Remember, it's ALL about relationship.

Service For Life!® positions you as a trusted advisor...a friend and true expert bringing welcomed value to prospects and clients each and every month. So when it's time tobuy or sell...OR...to give a referral...you are the naturally choice - even before other agents.

It makes perfect sense, doesn't it?

Service For Life!® is specifically designed to build a family-like relationship with clients and prospects and to motivate them to contact you first.

It's NOT a marketing course or tool that's going to sit on your shelf waiting for you to "study" it. It's DONE FOR YOU. Every single month, you'll be getting the very best of my 32 years of real estate, marketing and direct-response experience delivered on your doorstep, complete, ready to go to work for you.

I'll be your personal marketing department. All you do is open a new issue each month (it comes on CD), personalize it on your computer so it looks like YOU took the time, energy and effort to write it (very important!), and send or email it over to your printer or the printer our agents are using - out the door. You'll be shocked by its simplicity.

"Simply put, this is the BEST real estate marketing system EVER! I've tried many other real estate newsletters with mostly dismal results. I've gotten more positive responses and more business from your newsletter in a few months of use than I did from all other newsletters and years of use. Your newsletter is awesome!" (Ken J., REALTOR®, Bozeman, MT)

Second, this is one single, simple tool that acts as 7 or more marketing tools in one. There's nothing to research. Nothing to write. Nothing to interfere with your highest priority each day - selling real estate!

Service For Life!® is ONE, SIMPLE tool that's now bringing up to 70%, 80% even 90% of agent business. It's almost impossible to make a mistake using it. In fact, most of our "beta test" agents using Service For Life!® have abandoned all other forms of personal promotions. It's that profitable.

Third, most of those "fancy" 4-color, self-mailer newsletters agents buy are nothing more than Junk Mail destined for the trash - and that's where most end up. This is very, very different.

Service For Life!® has been developed scientifically - from the ground-up - based on time-proven psychology, marketing and direct-response strategies to...

  1. Get delivered, opened and read (hint: up to 97% of all REALTOR direct mail FAILS this hurdle - we've unlocked the secret on this one!)...

  2. It INVOLVES the reader using secret strategies and "hard" content that bonds your reader like super glue - because the longer someone spends reading your newsletter, the greater the likelihood they'll act on it, and...

  3. It creates predictable client flow, referrals, word of mouth and repeat business for you by using over 14 different response offers, teasers and elements in every single issue.

Bottom line: there's never been an easier, faster, more profitable way to finally break through the "income" barrier you've desired for so long. To get to the next level. To build your personal market share. To finally get a stable, ever-growing production month after month, year after year.


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Q.
How Many Different Ways Can I Use Service For Life!® In My Practice?
A.
When I first created this tool in 1998, I engineered it primarily as a prospecting, stay-in-contact and referral-generation tool to be used with your clients and sphere of influence (I call your "house list"). And it works like gangbusters to bring you a never-ending stream of referrals and repeat business from these folks.

But I never realized that I had created a tool so powerful that it's now used as 7 or more marketing tools in one by agents. Here's how agents are using it - some invest funds to send it, while others are using it spending $0.

Use #1: Use Service For Life!® For Referrals and Repeat Business From Your "House List." You'll see on this page, 74% of all REALTOR® clients come through a relationship, yet only 4% of all agents have a "system" in place to capture that business - so 4% grab all the clients and the rest haggle for the leftovers. You don't need to be left out. Service For Life!® let's you tap into the most profitable 74% of clients and harvest the very best business - in most cases before other agents know the client exists.

Use #2: Use Service For Life!® To "Target Farm." There's a right way...and a wrong way to farm. We've cracked the code on effective farming. You no longer need to humiliate yourself or waste time cold calling. And you no longer need to tolerate the dismal response rates from post cards, recipe cards or "slick" generic newsletters. Use Service For Life!® to Target Farm, and you'll never worry about your market share again. I'll explain more about farming with Service For Life!® below. But agents are literally dominating subdivisions using the tool. There are correct and incorrect ways to farm using Service For Life!®, and we'll provide you with all the "inside strategies" when you subscribe.

Use #3: Use Service For Life!® to Convert Leads To Clients. What's the biggest mistake REALTORS® make in their businesses? Failure to follow-up: with farm areas, with hot leads, with past clients and more. The result? Enormous amounts of business are slipping through your fingers. I understand you're busy. I know how frantic the business can be. But with Service For Life!®, follow-up is easy and inexpensive - taking you about 30 minutes a month TOTAL.

Use #4: Use Service For Life!® As A "Secret Weapon" When Manual Prospecting. I never thought I'd say this, but some agents who love to walk neighborhoods started using Service For Life!® as a "hand-out" tool - and their business just exploded! Some other agents used it as a mailer, then when they walk neighborhoods, their results are multiplied. Again, I never expected this, but it's all true. You can see some of their comments in our "101 Secrets To Success" Page.

Use #5: Service For Life!® is The Most Effective "Viral" marketing system On Earth. Almost daily agents call or email telling me how their Service For Life!® got shared around a clients' office...or the neighborhood...and even brought to school because of a timely or interesting topic. We engineered the articles specifically for high readership using (what we call) "hard" content. Hard content is specific "how-to" ideas and information that people can really use - so they naturally share it with each other.

Use #6: Use Service For Life!® As An INSERT Into Local Publications. I never knew about this when I first created Service For Life!®, but I have a number of agents who insert it into their local bedroom newspapers and magazines - and their businesses multiplied as a result.

Use #7: Use Service For Life!® In Your Listing and Buyer Packages. Here's a marketing system very few other agents are using - and it works. When you insert your Service For Life!® into your listing and buyer packages, you're demonstrating to your potential listing clients that you're a true professional and you're invested in bringing long-term VALUE to your clients. Service for Life!® differentiates you from every other agent in your market.

Want More Uses? OK...Use Service For Life!® To: Highlight your services in your Open Houses. Place them in all your listed homes next to your sign-in sheets. Insert them in your listing Information Boxes. Place issues of Service For Life!® in public places: doctors and dental offices, retail stores, banks and other places where potential clients can learn about you. Use it as a credibility-builder: take it with you on your listing presentations and show clients how you market. Use it as a strategic alliance vehicle with other businesses who could promote your services to their clients (and vice versa). Use it as a stay-in-contact tool, keeping you not just top of mind...but top of consciousness because of a deep relationship.

There are literally dozens of ways agents are using their Service For Life!® prospecting and referral newsletter to bring them more clients, more referrals, and more word of mouth and repeat business. Think about all the ways YOU will use your Service For Life!®?


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Q.
How Much Money Will It Cost to Send My Service For Life!® Each Month and How Do I Understand The FINANCES Of Marketing This Way?
A.
My "beta testers" asked this question when they first started using it years ago. And it's a good one. Read closely because this is important. I have a 2-part answer...

The FIRST part is this: I understand your concern for money. But the problem you're facing is NOT that you're spending too much money with your marketing. The problem is you're getting NO RESULTS. Consider this...

If you knew for every $1 you spent on marketing you got back $3 or $5 or even $20 in sales, you'd spend marketing money day and night, wouldn't you?

You'd beg, borrow and steal to invest into marketing...BECAUSE IT'S MULTIPLYING YOUR INVESTMENT.

So the real problem you're facing right now isn't the amount of money you're spending, it's the return you're NOT getting on your hard-earned dollars.

"...Your newsletter has become the backbone of my business. In 1 year, I sent 175 newsletters each month and increased my income by $51,473 that year. I'd say that's a pretty good return on investment of just over $1,600." (Michael Breaux, REALTOR, Whittier, CA)

That said, I also understand you have a limited budget and you want to invest your money where it will have the greatest potential to bring you profits.

So here's the SECOND part of my answer...

Let's Do Some EASY MATH:

Let's say your going to send about 300 issues a month to either your sphere of influence (past clients, friends, family and acquaintances - all homeowners), OR a specific farm where you specialize (don't forget, there are dozens of ways you can use Service For Life!®, and many of them cost you $0).

Step #1: Calculate your monthly investment to send Service For Life!®. If it costs about $85 cents per issue (print, stuff, post and send), you'll invest about $255 per month + the cost of the newsletter (about $70) = $325 per month. Write that number on a piece of paper. (REMINDER: You can send Service For Life!® spending very little or no money - I'll explain more below)

Step #2: Calculate out the average length of home ownership in your area. Nationally it's about 5.5 years, but let's be conservative and say 7 years on "average." Write that number on a piece of paper.

Step #3: Calculate how many transactions will come from your contact list or farm area EVERY year. It's easy: simply divide the size of your list by the average home ownership length in your area.

For example, if you have 300 people and the average home ownership is 7 years, then at least 42 transactions will come from that group every year (300 ÷ 7 = 42). And this does NOT include all the referrals these folks will be sending you - it's just direct business from the group.

Step #4: Calculate Your Break-Even and Return on Investment. Take Your monthly investment to send Service For Life!® and multiply it by 12 - to get your annual investment. Then, divide the total cost by the average commission you make from selling a home to determine how many homes you'll need to sell in a year to pay for your Service For Life!® system.

Using our example: $325 x 12 = $3,900 per year to send SFL (that's to make 3,600 contacts!). Now, if your average commission on a $180,000 home is 3%, that's $5,400 (if it's a $300,000 home, it's $9,000; a $600,000 home, it's $18,000).

Now, divide the total cost of sending it for one whole year by your average commission. In this example, you're dividing $3,600 by $5,400 and you get 67%. This means...

You Only Need To Sell 2/3rds of ONE home (Out Of The 42 That WILL Sell From This Group) To Finance The ENTIRE YEAR of Your Service For Life!® Marketing System!

Remember, that's ONE deal out of 42 to make a profit. Do you now see how and why this tool quickly became the mainstay marketing system for my "beta-testers?"

What's more likely to happen?

Think about this: If the average homeowner owns their home 7 years, then of those 300 people, 42 homes will go on the market EVERY YEAR.

Of those 42 homes, you need ONLY ONE to profit with Service For Life!®. We all know the agent who gets the business is the one who's built the closest relationship, who's kept in contact, who's brought on-going value to people, and who's demonstrated competence and the level of commitment each month - so WHO do you think will get the lion's share of those 42 homes that will go on the market?

Hint: it won't be the agent who cold calls the prospect over dinnertime...OR the agent who sends out a recipe card every 3 months OR the agent who thinks people will automatically call them because they did a previous deal with them (by the way, 81% of clients report they'd use an agent again - but only 11% actually do! - why? Failure to follow-up). .

It'll be the agent who's THERE! It will be YOU.

And do you think the agent who's there is going to get just ONE of those 42 deals?

How many of those deals do you think you're likely to get if you're the one who's there? (Certainly not all of them, but more than ONE, I'm pretty confident of that!).

Our agents end up capturing up to 65% of that market - getting 25 or 30 of those transactions. And imagine what happens when your list grows? So too does your income. That's why I say your success can be...

A MATHEMATICAL CERTAINTY!

IMPORTANT NOTE #1: Remember, unlike other "slick and snooty" newsletters who charge you for every issue you send out, you pay a FLAT RATE for Service For Life!® to be written for you each month. You can send 10 or 10,000 issues, you pay nothing more for the actual newsletter (you'll only pay printing and postage). I wanted to give you the flexibility in how you'll use it.

IMPORTANT NOTE #2: Did you know you can actually send out Service For Life!® for FREE? We provide you with a special sponsor kit with your subscription - you get a proven sponsor solicitation letter, instructions, a phone script and a sample ad agreement. It's all done for you.

This is clearly the MOST PROFITABLE marketing system available - at least 9 times more profitable than cold-calling...once you account for the value of your time.

So the REAL Issue isn't whether you can afford it, but can you afford NOT to use it?

What are you doing to build market share...to demonstrate continued VALUE to your clients...to BUILD RELATIONSHIP...and BE THE AGENT WHO'S THERE WHEN IT'S TIME FOR NEW BUSINESS...to MAKE YOURSELF REFERRAL WORTHY?

So when you really think about it, the ONLY way you lose money with Service For Life!® is if you don't send it out every single month.

In fact, right now - every single month - you're losing money hand-over-fist in LOST COMMISSIONS that go to another agent because you're not sending the right marketing contact, and building the right relationship with the right people in your business.

"...Every time I send the newsletter out I get 2 or 3 buyers or listings immediately. What I like most are the various topics - some lighthearted, some serious - but all are fun to read. The opportunity to personalize each issue is the most important thing." (Jeff B., REALTOR®, Plano, TX)

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Q.
Can I Send Out Service For Life!® For FREE?
A.
Yes, you can. We currently have hundreds of agents who send out Service For Life!® spending very little or no money at all. How do they do it?

Well, it all started in 1998 when our "beta test" group of agents asked me how they could easily get sponsorship for their newsletter - thereby reducing their overall costs to send it, AND introducing a few smart (and competent) service suppliers to their clients. The result?

I put together a special "sponsor kit" for them to easily generate sponsors without taking time or energy from their main real estate practice. You can now have the benefit of our testing and tweaking of our sponsor kit - you won't have to reinvent the wheel, just plug in the system we've created for you.

When you subscribe to Service For Life!®, I'll provide you with a special "marketing system Kit" CD that will have, among other things, a special "sponsor kit," including...

  1. A tested and proven sponsor solicitation letter I wrote. This letter is unlike anything you've ever seen and will have potential sponsors calling you to sponsor your newsletter.
  2. A tested and proven phone script to use when sponsors call you - or when you call to follow-up your letter. I've carefully worded your 30-second script for maximum success.
  3. A sample advertising agreement you can use with your sponsors. All you do is complete a few spaces and you're ready to go.
  4. A special "Sponsor Template" for highlighting your sponsors inside your Service For Life!® issue each month.
  5. Complete instructions on how to use your Sponsor Kit, so it's quick and easy for you.

IMPORTANT NOTE #1: Even though we give you a sponsor kit, sending Service For Life!® is still the very best investment you'll ever make in your practice - even with NO sponsors. Even without a dime in sponsorship, I believe the return on investment is still the highest of anything you'll use to market your services.

IMPORTANT NOTE #2: In the process of working with sponsors, make sure you never "endorse" the services of a sponsor.


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Q.
How Long Will It Take To See Results?
A.
It depends on YOU. About 48% of my beta testers closed at least 3 deals within the first 60 days using the newsletter - that's just over a 1,700% return on their marketing dollar in 2 months (try to get that in the stock market!).

A few of them received 6 referrals their first month. One received 11 - over $32,000 in gross commissions on a marketing investment of less than $500.

But a few took nearly 10 months to see their first. What made the difference?

After investigating a little, I learned that it all revolved around one thing: QUALITY of their house list. This will apply to you as well.

Bottom line? If you've failed to maintain regular, monthly contact with your house list (or you don't have one at all), don't be surprised to find most of them don't know who you are (one told me her Mother didn't even realize the newsletter was from her!). So it may take a few months and implementing a few "tested" strategies we've learned (and will teach you) to super-charge your house list.

And you'll now own a tool for automatically keeping your house list the highest quality possible - so you become THE agent they think of when they think real estate.

Plus, you'll be getting something our "beta testers" didn't have - over 16 months of testing, tuning and perfecting this marketing system. You won't be re-inventing the wheel. You won't have a "learning curve" to work through. It's all been done before you.

All you do is take what we have perfected and plug it into your practice.

Of course, you'll have to manage a "house list" (it's VERY EASY and I'll show you how starting from day one). And you'll have to keep a simple data base (I have a saying: "money doesn't grow on trees - it grows on data bases!"). And, of course, you're going to service the good clients that come your way by referral or direct business.

I've made a huge effort to ensure even the "slowest" agent gets results as quick as possible. And once they start rolling in - it's an awesome feeling. New clients arriving on your doorstep from one simple, yet powerful system.

Use this tool consistently each month, and I shudder to think where you'll be a year from now.


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Q.
How Do You Manage Assigned "Areas" Between Agents Using Service For Life?
A.
During our first 1 ˝ years of testing, I had 3 "beta test" agents from the same office using the newsletter at the same time. They all knew about the others, and none of them had any overlap or problems with the other agents sending the newsletter.

The "territory" issue has never been a problem because each agent sends the newsletter to his or her own "house list." And since it's impossible to control WHERE an agent will send their newsletter (a few send theirs across the country to family), "guaranteeing" exclusive territories would be impossible (WARNING: any newsletter or marketing system that "guarantees" you an exclusive territory is promising something they cannot deliver!).

But since some agents may want to farm using the newsletter, I didn't want to "flood" your market with a bunch of agents using the same tool.

So we decided to carefully manage agents using this tool in each area. We do this by minimizing the number of agents per zip code - depending on the density of the area. For example, a zip code in New York city will allow more agents than 8 zip codes in, say, rural Iowa.

We have a very reliable system for managing the number of agents using the tool in any one area. And yes, we are now turning away a lot of agents - or putting them on a waiting list.


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Q.
Why Did You Make The "Look" Of Service For Life!® The Way It Is?"
A.
The "look" of this is NOT identical to all the other mass-produced, agency-slick, brochure-looking newsletters out there. It won't blend in with all the other 4-color, expensive "Junk Mail." And there's a very good reason for all this.

First, Service For Life!® was intentionally meant to "look" personal.

I want the reader to think that YOU slaved more than 20 hours a month to research and write the newsletter. I want them to think that YOU are the expert who's sharing valuable real estate and consumer knowledge. And I want them to think YOU are providing the recognition, appreciation and referral programming in the newsletter.

That's how you build a true relationship.

Second, most of those slick "brochure-looking" newsletters go into the trash - because they're a dead-give-away that you just paid some company to print it for you. They look just like junk mail, and they end up where all junk mail goes.

Haven't you received those cold newsletters from investment brokers? And didn't you think to yourself, "this is just another piece of junk mail?"

Third, this is the only newsletter I know of that's been TESTED for over 5 years in the real world - with real results from real agents. Every page...all the elements were painstakingly created and tested to do ONE thing...

Build And Nurture Such A Strong RELATIONSHIP So When Your Readers Think About Real Estate, They Automatically Think About YOU...BEFORE Any Other Agents Know They Exist!

I've got $50+ million producers using this tool with $2 million and up "luxury" markets. And I've got $1 million producers using it with bargain homes. All kinds of agents in all specialties and areas. And they all call, write and fax me to say how much their clients appreciate their newsletter.


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Q.
Do Any Agents FARM Using The Service For Life!® Newsletter?
A.
Yes, they do. I never thought I'd say that, because I originally told my "beta testers" to ONLY use it with their highest quality list - their house list.

But I was mistaken.

In fact, I was shocked to learn on a group teleconference that almost half of my "beta testers" were farming with the newsletter - and getting such profitable results (some were getting 3 and 4 listings each month!), they actually abandoned all other forms of marketing.

Most homeowners love to see how much their home has appreciated in value since they've bought it, so we have a special "farming template" called "MarketWatch™" you can use to provide active, pending and sold statistics for farms - another "involvement device" that makes your newsletter welcomed each month.

You'll also get a number of breakthrough "secrets" for farming successfully, and they're covered in the "quick-start" guide you get as a new subscriber.


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Q.
What Kind Of Computer Software Will I Need to Personalize My Issues?
A.
You'll need to have Microsoft Word® (word processing software) to use the newsletter. It's the most popular word processing software on the planet. If your computer came with any of the MS Office programs, it should have MS Word. Otherwise you can contact your local computer retailer.

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Q.
Couldn't I Write My Own Newsletter Each Month?
A.
Sure you could. You'll need between 14 and 20 hours per month to research, write and format the newsletter. And you'll need professional sources for getting the information - without violating copyright and getting sued.

Then, you'll need to learn hundreds of "psychological direct response" elements that took me 25+ years and over 10,000 hours of writing to master.

And in the process, you would be giving up tens of thousands of dollars you could have made selling real estate to write a newsletter.

So the answer is "YES," you can do it all yourself - buy WHY?? - when it's all done for just a fraction of what you would spend doing it all yourself.

The best advice I can give an agent: You make the most money working with clients and closing deals - practicing real estate. Every minute you take away from that...especially doing things that have a lower value (including writing newsletters)...and you just gave yourself a pay cut.


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Q.
How Do I Create A List of People To Send It To?
A.
Building a list of people to send it to is THE MOST IMPORTANT part of the process here - and it is the MOST IMPORTANT marketing you will ever do with your business. It represents your "market share" in the business. If you have no market share, you force yourself to the stresses and humiliation (and waste of time) of cold, manual prospecting.

That's because people do business with people they KNOW, LIKE, they feel are COMPETENT, and whom they TRUST. Remember what I said earlier on this page...

THE SINGLE GREATEST REASON WHY SOMEONE WILL DO BUSINESS WITH YOU IS BECAUSE THEY EITHER KNOW YOU PERSONALLY, KNOW OF YOU, OR ARE REFERRED TO YOU FROM A TRUSTED SOURCE.

74% of ALL clients come this way.

So let's talk about 2 types of lists you'll be building with Service For LifeŽ: 1) Your "House List" and 2) a Farming Area.

Your house list is the highest quality list in your business - it is essentially YOUR MARKET SHARE, and it will ultimately be responsible for up to 85 or 90% of your entire business. Most agents take 20 years to build strong market share because they don't know how to do it - we'll show you how to do it within 12 to 18 months. And it will keep delivering clients and profits for as long as you practice real estate.

Building a house list is VERY EASY - we have agents who built a list over 300 people in their first 6 months alone, and in the process of just building the list generated 15 to 20 new clients they would have never seen otherwise - and that's just in the process of building your list.

We will show exactly what to do to build your house list. I give you a FREE course with your subscription, called "Building Critical Mass In Your Real Estate Practice" that will show you, step by step, exactly HOW to build a house list. It's a DVD presentation of one of our recent seminars on building a house list, PLUS, a complete manual with over 30 ready-to-use marketing systems. Agents paid up to $1,600 for these materials when I presented them live. We put it in as a FREE BONUS to help you succeed as much as possible.

The QUALITY of your house list is more important than the total number of people. For example, we have a couple in Orange County who regularly make $250,000 per year on a house list of about 320 people. Others have 2,000 or more and don't do that volume.

The difference? The 320 people know the agent better, have been in a contact program with them for years, and they automatically think of the agent when they think 'real estate.'

Now let's talk briefly about FARMING:

The best advice anyone could give you for farming: "Fish in a stocked pond."

There are subdivisions and areas in your locale that are MORE profitable than others. Again, the selection of your list (farm area) is going to be the most important factor.

You want to find areas with 1) large #'s of homes for sale, 2) lots of turns (i.e. the subdivision turns over a lot), 3) fast sale times, 4) fewer agents working the subdivision - so you know there's opportunity for you. If you find that the average homeowner owns their home 4.5 years in your area, you can pull a list of homeowners who have owned their home from 3 years to 6 years - and have a more qualified list.

And ALWAYS include our "MarketWatch™" template with your farming area - people want to know how much their home has increased in value. If you know that's something they want - give it to them each month.

Also, include a brief market overview of activity for the area - shows you're a professional and competent, and YOU KNOW THEIR AREA (you're a specialist).


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Q.
Can I Share My Service For Life!® Issues With Other Agents?
A.
Your newsletter subscription comes with a single-user license. This means that you and you alone are licensed to use the newsletter in your own practice only. You may not provide the newsletter to any other agents under any circumstances. In some cases, we allow partners to use the newsletter together - such as husband and wife. However, sharing the newsletter with any other agents is a violation of your license agreement and a violation of copyright - and is illegal.

If you have multiple agents who would like to use Service For Life!®, we do offer a "broker" license where multiple agents can use Service For Life!® for one low cost.

Please call our offices at (800) 622-2540 and we'll answer any questions about license and help get you going.


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Q.
(URGENT WARNING!): My Mortgage Broker (or another provider) Offered To Give Me A Newsletter To Send For FREE If I Send Them Business - Why Don't I Use That In My Business?
A.
YOU COULD GET SUED USING ANOTHER NEWSLETTER! It's true. There are people offering similar newsletters for REALTORS® - knock-off companies (and agents) and even mortgage brokers who are giving newsletters away for free to seduce you to send them your mortgage, title or other business.

One mortgage lender in the Phoenix area actually used OUR Service For Life!® for these purposes - until we took legal action against him. Please be careful. Here's why...

We've learned that many of these other newsletters 1) are inferior knock-offs that hopelessly neglect the right elements to make them work to begin with, and 2) THEY DO NOT CREATE ORIGINAL CONTENT.

Because they are lazy, they illegally steal content from websites and news sources thinking no one will ever know. What they don't know is these sources employ teams of lawyers who will sue YOU if they find you are using their articles illegally. And believe me, they will find you...it's their job to find you!

They won't just sue the publisher, they'll go after YOU too. Copyright infringement has no statute of limitations and carries a $150,000 per occurrence penalty and can include jail time. Is it really worth the risk?

Service For Life!® content is researched and written by our internal staff writers - so you can rest assured you always have the very best, up to date content, and you're safe from copyright infringement.


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Q.
Can I Send Service For Life!® Outside My Assigned "Area?"
A.
Yes, you can. And that's why we don't give "guaranteed exclusive territories." But we DO protect areas as best as humanly possible, and I cannot "guarantee" your area will be available when you sign up - so it's best to get your application in right now if you want to use this tool in your practice.

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Q.
How Do I Get My Service For Life!® Printed, Stuffed And Sent?
A.
It's easy, and costs less than you think. A few years ago our "beta test" group negotiated a volume discount with one of the best printers in the country. I've had agents who were part owners of printing companies tell me they couldn't get it printed for less!

The company we've been using can do everything turn-key (print, mail merge, stuff, post, and send), or can do any part of the process for you. You simply email your database list to them with your current month's issue - and they take it from there. We'll give you everything you'll need once you sign up.

And here's an interesting tip: We've found that using a printer in Arizona can actually save you postage. That's because, with our dry climate, the paper weighs less because it has less moisture content. Many agents have switched from more humid climates to printing and posting in Arizona - and saved a bundle!


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Q.
What If I Get "Behind" On Sending Out Issues?
A.
Well, by now you should understand the importance of consistency. You cannot expect to get a steady production if you're not regular with your contact. It builds cumulatively.

But I also understand you may still fall behind. That's why we allow any agent to suspend their license (and still have their area protected) for up to 3 months out of any 12 month period.

And if, for any reason, you decide you want to stop using Service For Life!®, simply give us 30 days notice by fax or letter advising you want to discontinue, and that's all there is to it. But be careful. Discontinuing means your license will terminate and we'll be giving your area to another agent.


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Q.
OK, This Sounds Interesting, But Tell Me Exactly What I Get When I Subscribe To The Service For Life!® marketing system?
A.
First, if you are accepted (on a first come, first serve basis by area), you'll be joining a very select group of agents who are getting more clients in a week than most agents get in a year - more like two or three years. That's not an exaggeration.

And we don't just send you a newsletter and leave you out in the dark to fend for yourself. You'll have continued access and toll-free professional support, and you'll be on the "priority list" for new discoveries, ideas, strategies, and updates for making your Service For Life!® system more and more profitable.

Here's what you'll get when you subscribe...

  1. You'll receive a professionally written Service For Life!® newsletter issue each month (shipped on the 1st of each month) on cd, including all the secret marketing strategies, elements and tools for stimulating unlimited new business, referrals, word of mouth and repeat business. It's completely ready to use.

    All you do is insert the CD into your computer, open your Microsoft Word® software, personalize it in a few areas so it looks like it came off your computer (very important!), decide which inserts you want to include, and you're ready to have it printed.

    The average agent spends about 30 minutes a month getting it ready to go.

  2. With each CD, you'll also receive a "READ ME" file giving you special instructions for personalizing your newsletter issue for the month, plus answers to trivia questions and more.

  3. I'll also custom write your COVER LETTER for you each month. You just add a few personalization features, and you're off and running.

  4. You'll get my 14 page Quick Start Personal Memo revealing 7 of the most important "Secrets" for success using your newsletter. I want you to be as successful as possible using this tool, so I'm holding nothing back.

  5. FREE Bonus #1: You'll get a powerful Service For Life!® "Marketing Tool Kit" on CD. Your Tool Kit will include sample cover letter templates for giving personalized updates to your readers. You'll get special envelope teaser copy so ensure every issue gets delivered, opened and read.

    You'll get special "Marketing Secret Weapon Tools," including 1) 2 types of Property Highlight templates, 2) our proprietary "MarketWatch™" market activity overview (essential for farming), 3) a "Referral Card Template" - proven to stimulate referrals with each issue, 4) a "Share A Subscription Card Template" to help build your personal network automatically, 5) your "Insider's Free Money-Saving Resources" template - a proven direct response sheet for offering important tools and services to your house list, 6) Sponsorship tools, including a sponsorship letter template you can use to get sponsors from your service suppliers, and the Ultimate Service Supplier Rolodex Template - to help your clients with home services and to help produce your newsletter for free, 7) You'll get constant updates and newly-discovered marketing tools as we learn them - keeping you on the cutting edge and ahead of any other agents.

    This ONE cd took our group over 12 months to create and perfect, and is worth thousands of dollars in new business when used with your Service For Life!® system.

  6. FREE Bonus #2: You'll receive 8 (that's eight!) Special Consumer Awareness Reports on CD, ready to customize. These reports are worth over $300 alone, and they're essential to use with your newsletter - and worth tens of thousands as a lead generation tool in other areas of your practice.

  7. FREE Bonus #3: When you get your first package, you'll also get a "6-Step User's Guide" showing you, step-by-step how to use your newsletter. I've even used special software to show exactly what your computer screen should look like with each step. The guide will take you from loading your CD, all the way through printing, stuffing, sending - even how to get sponsorship for your newsletter.

You'll be getting everything you need to quickly put Service For Life!® to work for you - including personal support and guidance when you need it...

THE BOTTOM LINE?

Walter P. Chrysler, the automobile giant once said...

"The Reason So Many People Never Get Anywhere In Life Is

Because When Opportunity Knocks, They're Out In

The Backyard Looking For Four-Leaf Clovers."

Opportunity is knocking for you - right now. It's doesn't take "magic" to become a huge success in real estate. You don't need superhuman powers. And you don't need to ruin your personal and family life to make a great living.

Right now, this very moment, you can decide to change all that's bothering you about your business.

Real estate is a tough business. Three quarters of all agents go broke or quit in their first 3 years. And those who remain face a constant struggle of feast-famine, fierce competition, and making a fraction of their potential using "manual" prospecting methods.

You can finally start working with the very best clients. You can start automatically maximizing the lifetime value of each client - turning just one transaction into 5 or 6 additional clients. You can simplify your business and your marketing while multiplying your production and lowering costs - almost automatically.

And you can start working with the most profitable 76% of the market - rather than "settle" for the scraps of the 24%.

The only way you fail is by turning your back on the most profitable tool and strategy ever made available to REALTORS® - a tested and proven tool that's become the mainstay for a select group of top producers.

So before you click away from this page, and completely miss-out on "opportunity knocking", apply to use Service For Life!® in your area. Once you apply, we'll call and let you know if your territory is available, and you can start to change your income and life - starting today.



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