Just wanted to call and give you some feedback about your Service For Life!^® marketing system. Our first year in residential resale produced 59 transactions and a 6-figure income. We used it exclusively. We do not mail a postcard, we do not mail any other kinds of letters. It was the only mailing piece that we use.

And that was for 11 months. It wasn't even a 12-month period. We love it! It is the lowest-cost, highest-return marketing piece that we use. It's the best relationship-building system.

I looked at about 5 to 10 different providers for marketing services. When I found Service For Life!^®, it was the only one of its kind. I ordered it. It's the mainstay of our marketing efforts. My wife was a little skeptical upfront, until the first one hit the mailboxes and the phones started ringing. And then she was politely nagging me on a monthly basis, “When is the next newsletter going out?”

So it's been a winner for us. There is nothing like it anywhere. I even mail it out to our out-of-area referral realtor base, to stay in contact with them. Only one of them signed up to get the newsletter, so go figure there.

Anyway, our subscribers love it. We get comments that they read it cover-to-cover. They look forward to our family stories and the cover letters. I hear, “I really enjoy your mailer. You really put a lot of effort into it, don't you?” And, of course I reply, “Of course, we do put some effort into it.”

One of the things I love about it most is that we're not perceived as real estate agents looking for our next deal. However, we're not secret agents, either. We're perceived as friendly agents, looking out for the best interests of our customers.

I hope that helps you out. Blessings to you and your staff. It's always a pleasure working with you guys, and we'll talk to you later.

-- Michael C., REALTOR^®, Pleasanton, CA

“We started using Service For Life!^® the same time as everyone else in our mastermind group, and in just 4 months, our “closed sales” volume is 4 times where it was last year at this time.

We run into people all the time who tell us they love it and it's not only educational, but inspirational. I take a quote from “Chicken Soup For The Soul” and put it on the other side of the Insiders Resource Page.

This one marketing system can be used in so many ways: “House list, farming, open houses, door hangers, etc. We really use it as our premier marketing system. People love it, and our business is just doing wonderful because of it.”

--Linda and Jake Jacobson, REALTORS^®, Roseville, OR

I'm just getting ready now to send out my 20^th issue of Service For Life!^® newsletter. But I just wanted to let you know something. When I get a lot of hype about something, I think, “Oh, it can't be that good.” But I wanted you to know that you didn't exaggerate when you claimed that this newsletter would bring me more business, because it really has.

"When I get a lot of hype about something, I think, "Oh, it can't be that good." But I wanted you to know that you didn't exaggerate when you claimed that Service For Life!® would bring me more business, because it really has. I've stopped all other forms of marketing because I'm getting the results I need with
Service For Life!®."

-- Joyce W., Littleton, CO

I'm just getting my taxes ready, and I looked back on last year's sales and I realized all but 2 of them were a direct result of Service For Life!^®. Those 2, they were personal friends who would have used me anyway.

I want to tell you, also, that I've stopped other forms of marketing because they just really weren't working. The postcards and all the usual stuff. But except for holiday cards and magnet calendars that I send out at Christmas, I've really stopped everything else because I'm getting the results that I need with Service For Life!^®.

I've been called, too. A lot of my clients have called me to thank me, because they love the articles. It's not all real estate, its things that they need for their everyday life. But their favorite part is the trivia contest. They really think that's a lot of fun.

I want you to promise me that you won't ever stop sending those CD's. I love editing them and I'm no geek when it comes to computers, either. But it's easy for me to edit them. Michele, at your office, has been wonderful. She has helped me whenever I have called with any problems at all.

Another way I use it, I wanted to tell you, is I always get extra copies each month and I put them in my buyer and seller presentation folder. I want people to know that I'm a professional, that I send all of these things out to people, that I'm not a beginner, so that they'll have some faith in me.

Anyway, thanks Craig, for having Service For Life!^®. I really do say you did not exaggerate. It is great! Thanks a lot.

Dear Craig Forte: I'd like to share my comments regarding my use of the Service For Life!^® prospecting and referral newsletter. It has been a phenomenal, integral part of my whole marketing system.

I've been using it now for probably close to 3 years, and I started it because, as you know, there are so many things out there. And I started it thinking, “Well, we'll see how this works.”

I can't imagine doing business without it. I get comments every single month, from various people wherever I go. People that I stay in touch with, they're like, “Oh, I love your newsletter! I love it! I read it from cover to cover.”

There's always useful information, always timely information regarding real estate. It has just been a phenomenal tool for me to use, very easy. It takes me maybe 10 minutes max to customize it for myself and it's on its way.

So I really, really, really am thankful that I've had this system. It took me from my first year in the business, almost 4 years ago – I sold $2-million and I started using it shortly thereafter, to $6-million, to $10-million, to last year $14-million. And I know that this is one of the greatest tools that I've ever come across. I just want to say thanks, Craig. It's phenomenal.

– Angie, REALTOR^®, Mt. Dora, FL

I just wanted to let you know what a great product Service For Life!^® is. People call me, they're so excited to get the newsletter. They want me to send it to friends and neighbors of theirs. The trivia contest part of the newsletter is one of my favorites.

You know what I found? The people that get excited and call in to win are also those people that send me referrals. So let me tell you, I love to give away free pizza. When that phone rings and I can say, “Ding, ding, ding, you've won,” we all get excited. I love Service For Life!^®. It's easy to use. I've been using it now for I think over 2 years. And what I've found is that now it takes me about 5 to 10 minutes to go ahead and insert my information. I run it up to my broker to proof. I have it over to the printer. I just email it over there. I pick it up from them within 24 hours.

It's the one marketing that I will never, ever, ever give up on, because it keeps my name in front of my sphere of influence, new people I meet at my open houses. Anytime I get anyone's name and address, they go on my list.

I've had people call me back 6 months, 9 months, in this particular case it's been almost 2 years since we met and say, “You know what? I'm still getting your newsletter and now I'm ready to do something.”

I love the product. You guys are great. Thank you so much for giving me the opportunity to rant and rave about you, because I think that you guys are absolutely the best. Have a great day!

--Kari Sunshine Pederson, REALTOR^®, ERA, Salem, OR

I just wanted to tell you about my success using Service For Life!^®. I started using it in January of this year and in mid April I listed my first property from it. Off that listing (which sold that weekend), using my 800 number and an open house, I captured and converted another sale.

My listing turned into a referral because of Service For Life!^®. During this time another call came from my farm who receive Service For Life!^® and the people had a 3-plex in Kansas. I referred this to another agent and it's currently in escrow. When this closed it will be worth almost $9,500 in new commissions from these deals in my first 4 months – ALL from sending out Service For Life!^®.

Also, along the way I have found sponsorship in Service For Life!^® with service providers who are paying more than $100 monthly to help pay for postage. Add this to my title company that allows me to use all of their high-speed copiers to publish my Service For Life!^®, and for about $125 a month I am contacting and building an exclusive relationship with more than 300 people.

I would add that I am just completing my first year in real estate. My first 6 months I did almost $1 million. Since January I have closed $2.3 million and have set my goal for $6 million my second year.

-- David B., REALTOR^®, Phoenix AZ

I just wanted to leave you a short message to say thank you for helping me make a living. You and many other real estate trainers have really preached how the key to success in this business is through relationships. It seems that we all know quite a few people. But keeping in touch with clients has always been the constant challenge for me. I can sincerely say that thanks to you, that problem has now disappeared.

I've been using Service For Life!^® for a couple of years now, and it really is one of the greatest tools I've ever come across. What it does for me is it keeps me in touch with my contacts in a non-threatening and even a welcoming way. I'm constantly amazed when someone I know thanks me for a recent article. I'm amazed, because it confirms to me that people actually read the thing. I've used other newsletter services in the past, but I don't think anyone has ever even read them.

I know it doesn't sound like all that much, but in my market the typical transaction is over $1-million. So the deals I closed as a direct result of Service For Life!^® accounted for gross commissions of $67,460.

I do my mailings every 3 to 4 weeks, in the exact manner prescribed by the stupidly-simple instructions. For now, it costs me about $1 per person, per issue, to send. So that works out to about $2,500 per year to generate over $67,000 in commissions. My little pea-brain here, that's over 25 times return on investment.

I'm just really truly glad that out of all of the advertisements in the realtor magazine I could have responded to, it was yours that I chose. And, as it turns out, it was a great decision. I really can't say enough about the newsletter and all your programs. So Craig, thanks again. I really do appreciate it.

– Greg Lee, REALTOR^®, Newport Beach, CA

I started using Service For Life!^® the first month that I was in real estate.

I've been in real estate 26 months now. I've got 3 little kids, a 7-year-old, a 4-year-old and a 1-year-old, so I'm quite busy with them./p>

But my first year in real estate I used Service For Life!^® pretty much exclusively, as my only advertising. I did I think it was 12 transactions in my first year, which wasn't too bad.

In my second year, I can't remember the number of transactions, but I made $250,000 in commissions, which was great going from being a stay-at-home mom making zero to being a stay-at-home mom making $250,000 a year.

Everybody I send it to just loves it. You'd be amazed at the comments I hear. People practically stand by their mailbox waiting for it to show up. It's just the highlight of their life to read it.

It's fun to have a cover letter that we can customize and kind of tell about our family. A lot of my relatives get it and that's fun for them to hear everything that's going on, along with our friends and clients.

Service For Life!^® has been awesome for me and I will always use it. Definitely, it's my number one marketing system. It's been great.

– Jenny Harkleroad, REALTOR^®, San Diego, CA

Just calling to let you know I've been using Service For Life!^® now for just over 2 years. I found it really extremely easy to use, inexpensive to send out. I've doubled my income both years that I've been using the Service For Life!^®.

I had a sales volume, when I started, of approximately $5-million. And now, 2 years later, I'm doing over $20-million in sales. This year, I've started to send out to over 2,000 people. I'm doing my whole complete farm area.

You have to contact your sphere of influence at least once a month anyway, and I'm finding this is a real easy way of doing it. I'm getting a lot of positive feedback from the people I'm sending it to. It seems to be working real hard, and it's pretty hard to argue with success.

So thanks and have a great day. I entirely recommend Service For Life!^®. It's been working for me for over 2 years. Thanks and have a great day.

-- Ron P., REALTOR^®, New Port Richey, FL

My first 5 years in the business I didn't have any type of prospecting or referral newsletter. When I started using Service For Life!^®, I was amazed at the results. I can't believe how many people read it religiously.

When I first got Service For Life!^® I was a bit skeptical because I have an interest in doing graphics and things, and I wanted to polish it up. In fact, the first few issues I sent, I did them in full color and changed some of the graphics. But then I realized that people really enjoyed the newsletter when they thought I wrote it myself. So the way it comes, in black and white, it looks like I wrote it myself – and people really respond to that.

I've found is it really starts to increase my client loyalty, and I've been getting not only repeat business but referrals. Everybody feels like they're part of my group and I'm their REALTOR^®. And it really has been quite a phenomenal response.

I actually hesitated leaving this message because I don't want my competition to find out that it's so effective. I spend a lot of money on all kinds of different advertising, but this is BY FAR the most productive money I spend. I've actually built a business using Service For Life!^®, it's unlike anything else. It's really, really well done.

--Tony English, REALTOR^®, English Realty, CA

We've been using Service For Life!^® for about 2 years now, and I can say that approximately 50% of our transactions come from it. We're in the top 6% of Prudential REALTORS^® nationally, and this has been a tremendous help to us.

I think the fact that I'm in front of my client base every month is a constant reminder to them that I'm there and willing to help them with their real estate needs. I constantly hear comments like, “We love the articles, keep it up.” It's been a great program. We like it very much. Thanks.

--Carl Medford, REALTOR^®, Prudential California Realty, Freemont, CA

People stop me all the time to tell me they love my Service For Life!^®. People that I figured weren't even reading it, they just love it. One guy had an article about traveling in an airplane, and he called me when he got home from a long trip to tell me how wonderful the pointers were about reducing the amount of jet lag that he had.

I've had comments from people who have been given the newsletter from somebody in my sphere that I didn't even know. I've heard from other agents that they were in somebody's home and saw my newsletter on the table.

“I've heard from other agents that they were in somebody's home and saw my newsletter on the table.”

-- Lynne Connelley, REALTOR^®, Bend, OR

I've had requests for market analyses and pre-listing appointments from people on my list who already knew that when they got ready to buy or sell they would use me and no one else, because they developed a relationship with me through Service For Life!^®.

People on my list have called me to just write up an offer. They'd already seen Service For Life!^®, they already knew who their REALTOR^® was going to be. They just called me and I wrote the offer. That was pretty nice.

I got one high-priced listing that came in entirely due to the newsletters, because I had been contacting her every month. She was a former neighbor but we didn't know each other. I got to list her house. She said that she felt she already knew me, she knew I was the one to sell her house, and we listed her ranch.

My production my first full year in the business – because I started using Service For Life!^® – my first full year in the business, and I was using it for part of the year, I had a high 5-figure income as a brand new REALTOR^®. In the second year I was in business, which was last year, it was a 6-figure income. And I just feel it's because I've developed very close relationships with people through Service For Life!^®.

I love Service For Life!^®. My big fear is that it would affect my practice negatively if you ever stop producing it.

--Lynne Connelley, REALTOR^®, Bend, OR

(Agent Now Produces 10-Times The Average Agent In Market)

My wife Sue and I have been using Service For Life!^® for nearly 4 years now. I've been trying to think of a way to describe it in just one word, and I can't. It's fantastic, it's economical, it's professional and, I guess above everything else, it WORKS!

It lets us stay in front of our clients and gets us more business, most of it 2-sided. It gets referrals and constant praise, sometimes from people that we mail it to and sometimes from folks that just call up and say, “Hey, can I get this Service For Life!^® newsletter too?” And, of course, we say, “Yes!” We put them on the mailing list and contact them every month.

It is so good, that we attribute it to the fact that most of our business last year – in fact, 83% of our business last year – was from past clients or those that they referred to us. That's pretty good, I think.

We actually get requests for the Service For Life!^® prospecting newsletter from strangers who have seen it someplace and, of course, just add them to our database, something that we call our “house list.”

It comes to everyone monthly and it comes to us monthly on a CD, which we put on our computer. We can then edit it and make it more personal, as well as maybe more adaptable to our current market, whatever that may be at that time. However, it's so well done that we use most of it just as it comes to us.

It is by far the best advertising we have used in our business. It works in small markets and in larger markets.

Our total area only sells about 1,000 homes a year, with all agents combined. And there are about 225 agents here now. So the average number of sales, take that 1,000 homes divided by 225 agents, is about 4½ or a little under 4½ sales per agent.

We did 10 times that amount, and we attribute that mostly to Service For Life!^® and the fact that people continue to come back to us.

So if you're looking for something to bring your business to whatever the next level is for you and to set you above all those other agents out there who don't keep in contact with anyone or anything, my strong suggestion is try this first. Try Service For Life!^®, and you will never need anything else.

– Al B., REALTOR^®, Valdosta, GA

I've been in real estate for 15 years, and you can really believe me, the first several were a struggle. I have attended every seminar, purchased a library of books and tapes. But it wasn't until about 3 years ago that I started using the Service For Life!^® system that my career really started to improve.

The first year I started using Service For Life!^® was 3 years ago. My sales went up by 20%. The second year they were up 32% from the previous year.

And last year, I had the best year of my career, up over 40% from the previous year.

This Service For Life!^® tool is the easiest and by far the best that I've seen in my 15 years in the real estate business.

--Stan Byars, REALTOR^®, Portland, OR

Dear Craig: I hope you take a few minutes to read what I'm going to say about my success in real estate, and that you are welcome to share my thoughts with other agents who are looking for a better life in this business. I apologize up front for my wordiness, but I want to tell you what I've discovered.

I've been practicing real estate for more than 30 years now, and I want you to know how Service For Life!^® changed everything. I used to be a slave to my business, and I worked like a dog. I was always chasing the next deal, always calling and prospecting and begging people for business, and frequently found myself in situations I really didn't want to be in – haggling with people for one thing or another.

That was until I discovered Service For Life!^®. At one point I started writing my own newsletter and it took 10 to 12 hours at a time to get it done – a complete waste of my time. Not only does Service For Life!^® work (literally) 20 to 30 times better than anything I'd created or seen for REALTORS, but it now takes me less than 20 minutes a month to get the entire tool implemented.

This tool is completely different from everything else out there, and once I learned the marketing 'triggers' that make it work my business really took off. It's engineered with some of the most ingenious marketing and relationship elements I've ever seen.

You write the tool so that it gets READ and it builds a true relationship with people. It's not like some recipe card, or market statistics mailing that most people trash (although I love your “MarketWatch^™” template). It's engaging, interesting and useful information everyone wants to have. You've got trivia, jokes, and teasers that really get people involved. What good is sending anything if it won't get read, first and foremost.

It's filled with benefits and opportunities to help people, not sell them. So I'm seen as a resource, not a salesperson. You've got places to recognize my clients, special reports to help them get educated, unique ways to ask for referrals without looking like I'm begging for business.

Most importantly, it's not a slick or 'canned' newsletter. It's very 'down home' and looks like I took the time and toil to research and write it. I used to think my luxury clients wouldn't read it because it looked so personal, but they've sent me some of my best business. You've cleverly put so many offers into it, I get between 20 and 40 calls every time I send it out.

As a result, I literally doubled my production the first 12 months using it. After 5 years using it, I haven't made less than $160,000 per year “net” (after all expenses) in real estate. The thing I like the most is the clients I now get are high quality – and real estate has become easy. I've created such a loyal group of house clients that the minute any of them thinks real estate, they think of me first. In fact 86% of my entire business is from my house clients and the referrals they send me.

I used to work 40 to 60 hour weeks, including weekends. I had no life of my own. That's very rare now. I don't work weekends. And if I do, it's a sure-thing deal for just a couple hours. It was a little bit hard to get used to at first, but now I just trust in the marketing.

I know in this business we face an awful lot of rejection. And it's always nice to hear from a client who genuinely appreciates what you're doing for them. And that's the whole key. This is by far the best marketing system out there for REALTORS^®. Thanks for giving me a minute to share my thoughts.

-- Michael Breaux, REALTOR^®, Whittier, CA

We got tired of constantly having to be “up and on” for dealing with cold prospects, and it became emotionally and physically draining month in and month out. There had to be a better way to generate loyal, high-quality clients without all the pressure and anxiety of a “salesperson.”

Then we discovered the “Service For Life!^®” marketing system. Quite frankly we were skeptical that such a simple tool could get these results. But once you understand how it all works, it makes so much sense.

It's incredibly easy to personalize and send. And it looks like it came from us personally – not some “canned” newsletter. We've tried other newsletters and mailers out there, but nothing brought us even a fraction of the business that this tool does. It's easy reading and provides close interaction with our database of people.

Bottom line: this system helped us effectively tap into our database, and in just a 3-month period we've received 18 referrals from a 320 person database.

This does not count business from returning clients as well.

Our referral business is just booming. This has become the most valuable and powerful marketing system we've ever seen.

--Robert & Lois LaChat, REALTORS^®, Orange, CA

I've been in residential real estate sales for 23 years now, and I had definitely plateaued in my 20^th year. Actually, my 18^th, 19^th and 20^th year.

I came across a sample Service For Life!^® audio done by Craig Forte, and must have listened to it at least 10 times before deciding to take a leap of faith and signed up.

The reason being my 18^th, 19^th and 20^th year, I made the same income dollar-wise, within a couple hundred dollars. I was either going to quit the business or give it 1,000%.

Well, that's history now. I signed up three years ago and was really running full-speed by the end of the year. The following year, my business went up 235%. The next year, it went up another 170%, and it's still climbing.

It is so easy to do. Today, I spend maybe 2 hours a month and the rest is all systemized, using other services to print, sort, stuff and mail. Now, that's not too bad.

The really nice thing I enjoy is bringing value to my farm, past clients, and sphere of influence. When I call them now, we have fun talking about Service For Life!^® they get from me every month. They can't understand how I can find so much time every month to put out such a nice piece. And it's so informative.

Of course, I don't tell them I only spend 2 hours a month getting it out to nearly 2,000 people.

I'd be happy to share my secrets, if Craig wants to give you my number. Best of luck. Be sure and get started. Have a great day!

– Bill R., REALTOR^®, San Fernando Valley, CA

Both my wife and I are in business together, and have been using Service For Life!^® for over a year now. I think one of the things our clients like about it is that it's not pushing real estate and it's not glossy and 4-color and all that. It's kind of low-keyed and it's accepted very nicely.

One of the things it does for us, we think, is that it lets all the people that we send it to know, on a monthly basis, that we're really in the real estate business. It's not a part-time activity for us. We're serious about it and we're full-time, and we want them to be a part of our family of real estate users.

So that's the big thing. We always do a little bit of customizing in it, and it's easy to do. It's really quite an easy process to go ahead and put things in there that are customized, not only in the cover letter but in the newsletter itself.

But again, we're really quite pleased with it. It has produced results. We probably get at least, I would think, 50% of our business comes as a result of the Service For Life!^® tool.

So thanks again for its usefulness, and we'll look forward to using it on and on again in the future.

--Jim D., REALTOR^® , Burnsville, MN

I have a marketing background so I pondered whether or not to even invest in this product. I've been using Service For Life!^® for 19 months now, and it has been the best marketing investment I've made in my real estate career. It's incredibly easy to use. I usually spend 20 to 30 minutes a month to put it together.

What's amazing is people seem to be very, very excited about it. People write and call me to say how much they enjoy it. I've had teachers say they're using it in their classrooms. I have elderly people who one may have poor eyesight so the other reads it to them. It's interesting to note that a lot of my clients think that I actually sit down and write this newsletter myself. People tell me in person how informative it is and how valuable the information is, how they enjoy reading it. They also like the folksy attitude about it.

The results have been incredible. I actually have increased my total net sales in one year by 222%. Actually, I contributed so valuably that I was promoted to Vice President of my real estate company.

--Ann S., REALTOR^®, Teaneck, NJ

I realize you're trying to sell your own product and that no one's going to believe your own claims. So let me do it for you. We recently sent out our 537 newsletters last month and already have 3 listings from it – over $17,000 in new business in one month. More than that, we've never had…and this is in our farm, not our sphere of influence…we've never had this kind of reaction from any of our mailings. And what is nice is we get calls from people saying, “this is the nicest thing.” They love it.

-- Jerry Sato, Broker, San Jose, CA

I started using Service For Life!^® over a year ago, and I've used it both as a farming tool and with my sphere of influence. I've actually received notes from people thanking me for the different articles in it, and for just the uniqueness.

Several people told me they receive mailings from other REALTORS that don't even compare to Service For Life!^®. They think I'm totally amazing for being to create something like that.

I make every cover letter very personal, so my friends and colleagues who use it feel like they're staying caught up with my life and stay close to me. And the people in my farm feel like they know me personally. In fact, I received a card last week from a homeowner in my farm are, thanking me for a story that was in Service For Life!^®, and she signed it “best friends for life!” The funny thing is, we've never met!

Because of Service For Life!^®, I now do 98% of my business from referrals. I can't imagine not using it in my business. It's a great tool.

-- Jane W., REALTOR^®, Tulsa, OK

We've been using Service For Life!^® for almost a year and our projected production is $35 million a year. This increased it about double. We now have wonderful relationships with our clients. Today, literally, I was walking down the street and people I don't know are saying hello and asking me for my opinion about their real estate transaction or investment. It's been a really great tool. Congratulations on something so simple and so easy to use. It takes no time at all to prepare and mail to our clients.

--Catherine K., REALTOR^®, Scottsdale, AZ

I've tried lots of marketing tools over the years. I've tried the template newsletters. They were just very cold and dry. I tried writing my own, but that just takes up way too much time.

Service For Life!^® is definitely the best tool I've had; the right combination of being professional but still very warm and friendly. It sounds like I've written it.

A lot of clients tell me they look forward to getting it each month. They've also told me it's the best newsletter that they get from all their different people; their mortgage person, their insurance person. They like getting mine. Even the kids read it.

I can always tell when the newsletter hits their mailbox, because I'll get emails and phone calls from my clients thanking me for it or responding to the trivia question or asking what their home is worth.

It's been phenomenal for me to sleep at night, knowing I'm keeping in touch with my clients. That's always so hard. In our town, people buy and sell homes every couple of years. And it's nice knowing I'm keeping in touch with them so they call me when they need to sell, which they do, because I'm keeping in touch when other people don't.

--Brian S., REALTOR^®, Brentwood, CA

I've been in the real estate business for about 3 years. For the last 2 years, I've been using Craig Forte's Service For Life!^® newsletter. It's helped me to achieve over $5-million in sales last year. I believe that it's a huge part of my referral business. Also, probably my favorite thing is it helps me to stay in contact with my clients on a monthly basis.

I get typically anywhere from 5 to 15 call-ins every month from my newsletter. Some of them are answers to the trivia questions. Some of them let me know about their family situations. For instance this month alone, 2 people called me to let me know that there were deaths in their family.

It's a very valuable tool. It saves me a lot of time. It probably takes me about an hour each month to plug in my personal information in the newsletter and then to write the cover page.

I also feel that this is probably the single most important thing that I've done to increase my business since I've been in the real estate business.

– Dave Try, Valley Realtors, Rockford, IL

I started using Service For Life!^® 3 years ago. I was chasing deal after deal, working new construction, working any referrals I could get, working 8 days a week and all the hours I could. There were a couple of nights I even worked until midnight to make a deal happen for one of my clients.

My first year with Service For Life!^®, I saw some improvement. The second year, I ended up hiring a part-time assistant to handle transaction follow-ups and marketing. With Service For Life!^® and the assistant that I hired, this last year was 75% referral or repeat business from my database. Before Craig Forte, it was darned near zero. So now, when Craig says, “You need to try this,” I say, “Please send it to me, Craig.”

My clients really like the newsletter and they all like the jokes and the trivia. A lot of them are repeat buyers or sellers. But they really like the newsletter. They read it. I just got a call this morning from one about the burglar break-in article.

Anyway, a PS: I just hired another part-time assistant last month, to help out with the marketing. I am going forward. Thank you, Craig. I appreciate you, and I know that I'll be talking to you soon. Thanks.

Dennis Endres, REALTOR^®, Puyallup, WA

I have been an old-timer since 1971 on the real estate board and the local real estate board. I hated cold-calls and, as a result, I wound up being an appraiser most of the time and selling a few houses here and there.

But then came Craig Forte and his marvelous marketing system with Service For Life!^®. It was exactly what I needed. And I am now converting to full-time realty and I'm delighted.

The response to the newsletter that I put out is really quite amazing, because people call me and tell me, “How did you get my name?” “Well, I just got it out of the realtor's directories. No problem. Would you like me to stop sending it?” “Oh no, we like it. Oh no, don't do that.”

Well, folks, believe me, this is the way to go and I love it. I'm having more fun now. Believe it or not, I'm 78 years old and I have no intentions of retiring. I'm now having too much fun selling real estate.

Here's an example of what this does: I was talking to an individual in a town 20 miles away from my home town. He asked me what I did, and I said I was a realtor. He said, “Oh, do you ever send out newsletters?” I said, “Sure.” He said, “I got one the other day from somebody in Livermore.” It turned out to be my newsletter. He said, “It was really neat. I really enjoyed it. I'm looking for a house out in Livermore, can you help me?”

Well, needless to say, there's secondhand goodness coming from Service For Life!^® that I didn't expect. But it was there. I'm looking forward to many more years of fun and sales, and I thank Craig Forte for the ingenious marketing systems that he comes up with. By all means, avail yourself of this service. It's worth it.

– Al R., REALTOR^®, Livermore, CA

“We have to say that when it goes out, we usually get 2 to 3 referrals that month. Use it as a farming tool, use it to stay in touch with our client base, use it to help vendors that you like to also get business. It's a wonderful tool. We love Service For Life!^®. You can't go wrong by using it.”

-- Jane T., REALTOR^®, Dallas, TX

Wanted to take a moment and call you guys about Service For Life!^®. I started using Service For Life!^® about 2½ years ago, and our company has experienced wonderful success with the newsletter.

And what I mean by that success is that we have been able to maintain a much closer relationship with our clients. We have also experienced tremendous growth in that 2½ years, and we believe that quite a bit of that is due to the consistent use of Service For Life!^®.

The first year in business, we were able to do about $10-million worth of real estate sales. Last year, we approached $25-million worth of real estate sales.

I personally consistently use it, send it out every 30 days, and several of our partners do as well. So I couldn't be more glowing in my praise for Service For Life!^®, and I certainly appreciate all of the support that your company gives us when we do have questions. Call the 800 number and we get somebody on the line very quickly. It's very easy to use.

I'm kind of rattling on here, but I wanted to make it clear that we're very, very pleased. We truly use the Service For Life!^® newsletter as the anchor of our business, meaning that we layer other marketing systems on top of it. That is the basis, that is the main source of communication with our client base, and it's certainly generated a lot of business for us.

I hope that is a good explanation of how we have utilized Service For Life!^®. We certainly appreciate all the help. I hope you guys are having a great time out there. I'll talk to you soon.

– Mark Dandrea, A-List Realty, OH

I've been on Service For Life!^® for I guess it's been over a year. It's very reliable. The articles are excellent. It really is unique. I know we overuse that word.

I've had feedback from other agents that are absolutely blown away. They can't figure out where I possibly get this material from and how I put it together. I just laugh and I don't tell them my secret.

I get consistent response from my clients. I get a lot of feedback by email and by telephone messages, where people call in either to receive gifts that I give away or to respond on articles.

I use advertising in it. I used to charge, and I quit doing that. What I do now is I ask every one of the advertisers, I say to them, “You can pay $20 per edition, per advertiser, or what you can do is hand out a minimum of 20 each in stores and restaurants in our area.” When people walk in, you'll find them laying on their counters, etc. I find that gives me more business.

People who just walk into a restaurant who have seen it say, “Any REALTOR^® who can put this kind of material out there is the kind of REALTOR^® I would like to have list my home.”

-- Uli K., Suburban Philly Team

I have been subscribing to Service For Life!^® prospecting and referral newsletter for 5 years now, and I'm absolutely delighted with it.

Without question, I think it is the best out there. My clients comment about it all the time, whenever I have conversations with them. Even people who I may have had one phone conversation with or they may have called me on one of my listings, I automatically put them on my database and they receive my newsletter.

I invariably, with every edition of the newsletter, and I do send it out monthly, at least get 2 phone calls a month from somebody who definitely wants me to come and list their property. I also get 2 to 4 requests for market analyses or one of your free booklets that are available with the center insert. I also have 25 to 35 people a month that call with answers to the trivia question.

I had a painter come to my door one time, who I had actually hired through his partner, who was a client of mine. He came to my front door. I answered the front door and he said, “Oh my goodness, it's the real estate diva!” That's pretty much how people recognize me, by Service For Life!^®.

It has been extremely successful for me. I probably could do a lot more business, but I do probably between $10- and $12-million a year. That is, right now, plenty for me. I have 2 grandchildren. I'm in my mid-50's, so I'm trying to take things a little easy every once in a while.

But I am absolutely delighted with Service For Life!^®. My clients absolutely love it. I sometimes wake up in the middle of the night, in a panic, thinking, “Oh my Gosh, Craig may be discontinuing the newsletter,” just having a nightmare.

-- Renate Meyer, REALTOR^®, Coldwell Banker, Orland Park, IL

My partner Paul and I have used Service For Life!^® for over a year and a half. And in that time, he has adopted a boy from Guatemala and my husband and I have adopted 2 children.

In addition to this, I went through breast cancer.

However, with Service For Life!^®, our business never skipped a beat. We never lost contact with any of our clients. In fact, we've had more contacts because we keep in touch with them and put a little personal note, and keep them abreast of our life. And they call us to congratulate us on adoptions and things like that. Our client base has really, really stayed in touch with us.

More importantly than that, we continue to get referrals on a monthly basis. They continue to flow in. We've been working fewer hours and spending more quality time with our family.

So as we each year evaluate where we spend our marketing dollars, we constantly go back to Service For Life!^® and agree that this is the best place for our money to be. We'd never think of stopping. It's a tool that pays for itself each month, again and again.

Thank you, Service For Life!^®, for giving us quality time with our family while still earning a sizable income. We really appreciate that and are grateful for this tool.

-- Collette P., REALTOR^®, Milwaukee, WI

I have used Service For Life!^® for the past 18 months. I am thrilled with the results that I've received from it.

As most good agents do, I have kept track of my costs and results from using Service For Life!^®. In 2004, I sent out 750 newsletters per month, at an average cost of about 70¢ each. That equates to about $525 a month or $6,300 for the entire year.

That's the bad part.

The good part is that I have documented proof of 19 closed transactions as a result of the newsletter. The gross closed commissions on those sales total $82,720.

You tell me if it's worth it!

I religiously use the MarketWatch™ template and always use the resources page in all of the newsletters. I type up my own cover page and keep it very personal, in hopes of becoming a trusted member of the family. My wife and kids help me fold and stuff the newsletter.

Was it hard to spend over $500 a month in hopes of getting some business? You bet it was. It was a gamble, as far as I was concerned. However, in just a few short months it was obvious that the results were going to justify the expense.

Now, it is my main revenue for advertising. My advice: take a leap of faith and go for it. Thanks.

– Al P., REALTOR^®, Shelby Township, MI

I just was calling to share my feelings towards the Service For Life!^® program. We've been using over a year now, and we are really thrilled with it and have full plans to continue.

We do the typical institutional-type advertising, newspaper ads, promoting our website, just listed/just sold mailers. But our Service For Life!^® newsletter creates more success stories than the others combined. While websites and such are a necessity, I think this is a fantastic way of promoting those needed marketing functions.

Two of the sales from Service For Life!^® directly resulted in over $40,000 in commissions. So on that front, we're very thrilled. We received the more polished newsletters from mortgage lenders, title reps and such, but after using the Service For Life!^® newsletter I really like its format.

We insert our own story of the month. I created a real estate topic area, where it's more local information on what's happening in the market. And as we continually build up our direct sphere, I see nothing but more results coming out of the newsletter.

The customer service from the employees at Service For Life!^® are always very helpful. I just am very appreciative. Thanks and continue the great work!

– Rick Stalker, REALTOR^®, Home Stalker Real Estate Group, CA

I just wanted to give you some thoughts on the Service For Life!^® prospecting newsletter. I had searched long and hard for something I could send to people without sounding like I was just looking for business. This has really done the trick, as far as putting a personal side to me, opening up my life to them, and also some humor.

I've gotten lots of feedback from people. The strangest things happen. People will call me back and say how much they like it, that they read it, that they can't wait for it every month. In fact, I did miss a month and I got phone calls wondering where it was and had I moved or something.

You really know what you're talking about, as far as the direct mail and responses go. So that's been great.

I really think what it's done is helped me build a closer relationship with people. I think anybody can send out postcards saying, “Hey, I'm the greatest in the world.” But again, it's kind of brought a human element to it. The bottom line is results. It definitely has made me the guy to call when somebody thinks about doing something. I'm in their face, so to speak, but in a very nice, non-offensive way.

For what I pay for it on a monthly basis, gosh, the results are 2,000% on that. And that's money that probably wouldn't be there. I'm glad I've been a part of it. Just don't sell my area to somebody else. Take care.

– Paul, REALTOR^®, Rochester, NY

I wanted to give you some feedback about Service For Life!^®. I think it's a fabulous way to keep in touch with past clients and customers who were the best source of referral and repeat business I have.

It's very easy to personalize each month, and it is a truly unique product. Most of my clients believe that I've actually wrote it all myself! Folks love the cover letter, in which I provide some personal information about my husband, me and our family dogs. They just love hearing that short little paragraph every month, and frequently comment on that personal information to me.

You must know that I'm getting great results with closing business from client referrals that came from Service For Life!^®, because I just sent out issue #32. I will continue using Service For Life for a long time, because it does cost-justify itself and my clients just love it.

I also get very positive results from the trivia question that's in there every month, so I know my clients are reading and enjoying it. It's a very cost-effective and easy way to keep in touch with the best source of repeat business.

– Connie B., REALTOR^®, RE/MAX Associated Brokers

We've been using Service For Life!^® for a little over a year, and we love the results we've been getting. It's easy to use. It looks unique. We get comments that it's the best one people have ever seen. People call us and actually request the newsletter and ask us to send it to their friends.

We were using another newsletter before this and did not even get HALF of the response we now get with Service For Life!^®. We love it!

I sell real estate in the White Mountains of Arizona. It's a resort community, and I have a lot of clients from out of town. I've found that Service For Life!^® has really helped my business, especially with repeat business, referrals, and so on.

My clients never forget who I am and I've had great results with it. But above all it's the client feedback that matters most. We get people calling us letting us know they're moving because they don't want to miss an issue. I've had people crying who were touched by the stories or articles. People have fun trying to answer trivia questions. It's just very positive. That's why I've been using Service For Life!^® for many years now. I'm not about to stop.

By the way, I was pretty skeptical about it at first. I didn't want to invest the money and thought it was a lot of money to put into marketing. But Service For Life!^® has worked out great – have no regrets at all.

-- Dale W., REALTOR^® White Mountains, AZ

I've been using Service For Life!^® for approximately 2 years. It's made a huge difference in my business. I felt somewhat detached from my clients, and the Service For Life!^® prospecting and referral newsletter made us all kind of like a family.

Last year, I had one of my best years in real estate, and I can attribute 80% of my business to Service For Life!^®, as a result of the referrals I received from my clients.

It's really quite easy to use. In fact, I used to write articles for a newspaper. This is so much fun, because I get to edit my own newsletter and send it out with a few touches of my own to personalize it.

And the client response has been amazing. Every time I bump into somebody at the grocery store or somewhere else, they say, “Oh, I get your newsletter and I love it.” I have a contest on the back page, and it's really quite interesting to see how many people enter.

So I want to thank you for putting together such a wonderful product. It has so many ways that it causes people to want to respond to it. There's something for everybody in each newsletter. It's amazing, also, how often it gets passed around to other people and I get calls from them as a result of the newsletter too. So thank you so much for a great product.

--David J., REALTOR^®, Sacramento, CA

I've been using Service For Life!^® for probably about a year and a half right now, and I've found it really easy to use. It has been very effective. It keeps me top of mind when my clients and friends and family actually think of purchasing real estate. It's been my biggest referral source since I started real estate.

When I run into old clients and friends, they make jokes of the newsletter. So I know they're reading it. That's the funny part, people are actually reading it! Especially at my age level, a lot of people would probably be looking at the newsletter and thinking of it as trash mail. They actually recite it back to me, and I don't even know what they say sometimes. It's sort of funny.

I am definitely pleased with the Service For Life!^® newsletter. It has helped me to grow my business, helped me to market to my sphere. That's really where 80%+ of my business is coming from, and it's been quite successful the last 2 years of doing so.

--Mike Q., REALTOR^®, Chicago, IL

We've been using the Service For Life!^® prospecting newsletter for a little over a year. Every time we send out a newsletter, we get between 50 and 60 really good leads, mostly buyer leads but also listing leads, from the people we send it to. We always get comments they look forward to it, they can't wait to get the next one. It's very entertaining for them. So I highly recommend it. And I think this is something that could improve anybody's real estate practice. Thanks.

--Brian G., REALTOR®, First Choice Realty, Othello, WA

I've been using Service For Life!^® for probably a little bit more than a year. I couldn't believe the reactions I got when I first started using it. People actually called in. They love it, keep sending it, it's something they've never seen before.

I actually got letters. Here's a letter from someone: “Dear Stu, I received your Service For Life!^® newsletter. The best I can say is I'm very impressed that it's full with caring, good advice, money and car trouble, saving information. It calls to my attention things to do, which I use to think about tomorrow, tomorrow. Stu, you are the best. If I ever want to sell or buy a condo, I wouldn't go to anybody else but you.”

Another customer sent me an email to make sure I get their new address. “Thanks for sending us Service For Life!^®. We love it. Please make the changes to our new address, so we don't miss out on any copies.”

I got a call from a customer who I probably haven't spoken to in over 2 years. And they said, “You know, we don't get any just listed or just sold cards from you. All we do is get Service For Life!^®.” But they called me and I sold their apartment. Somebody else, who I don't think I've seen for 5 years, I sold their apartment and they bought another.

What I like about it is once someone enters my mailing list, they get Service For Life!^® once a month, regularly, and I never have to worry about the keep in touch part. That's something that I've always missed out for years.

People don't throw it in the garbage. I'm constantly getting comments how it's different from all the other real estate ones because it doesn't talk about real estate. “How do you come up with all of those things?” It's really everything that you said it was and it's great. So thank you very much.

-- Stuart B., REALTOR®, Miami, FL

I've been in this same location with my company, People Real Estate, for about 30 years as broker and owner. About 2 years ago, I started using Craig Forte's Service For Life!^® monthly newsletter. Prior to that, I did kind of a hit-and-miss, non-organized client contact program, some calendars, some letters and what have you. I probably left more business on the table than I'd like to admit.

The first month I used Service For Life, I got a call from a client who I'd not had contact with for over 5 years. He gave me a listing. I'm a broker both in California and Texas, and sold approximately 40 properties last year. One group of 20 homes were a direct result of my Service For Life!^® monthly contact with a client, who had moved from California to Kentucky. And the 20 homes were ones that I'd sold in 1990 and resold them last year.

It's almost on automatic pilot. My real estate practice is handled by myself, without any assistants. On average, I get a listing or a sale about every other month from the Service For Life!^® program, and my average sale is between $450,000 and $500,000. I've only scratched the surface with this fine program. If I sent out more newsletters, I don't know how I'd handle the business. This program has given me – a non-structured person – the right amount of direction in a sense of doing a better job. Thank you, Craig Forte!

--Phil B., REALTOR^®, Pinole, CA

I started using the “Service For Life!^®” newsletter at the same time as everyone else, and I've gotten 2 listings, 5 buyers, and I haven't had to pay a cent!

In fact, this past May, after only sending out two newsletters, I received a call from an old acquaintance. She wanted a new home and I ended up selling them a $1 million+ home, then sold their home to another client. Total sale: $2,098,000.

I have people come up to me all the time and make positive comments about the newsletter. They use phrases and words like, “helpful, unusual, totally different from anything they have ever received before,” etc. This is not the typical real estate newsletter!

--Greg H., REALTOR^®, Acton, MA

When I landed in this industry and started making a living, I wanted to be as effective as possible with my marketing dollars, so I did quite a bit of research, statistically, on the best marketing methods, including farming versus general advertising, versus all the other methods that are out there.

I came across Service For Life!^®, and it struck me as being sincere and genuine. And I just wanted to give you a quick buzz and let you know that my clients perceive it in the same way.

Overall, Service For Life!^® is one of the better marketing vehicles that I have seen. It certainly is one of the better ones that I have employed. Been using it since July of 2003. In all of 2003, my sales volume totaled about $4.5-million. In 2004, I closed out the year at $8.3-million. This year, 2005, I'm on track to do over $10-million.

More than anything, it builds the top-of-mind consciousness in the prospective clients' minds, and I get lots of conversations, lots of comments. I cannot tell you how many times I've been in a social setting and people have made the comment that they really appreciate the newsletter that I put out, that I must work like a dog to get this thing done. And, of course, I kind of chuckle and say, “Well, I have a guy that helps me write it.” But other than that, I take most of the credit. Sorry, Craig, that's the way it works, buddy. It's got my name on the front, not yours.

It's not only how many direct deals the people who receive the newsletter will do, as it is they talk about it. And they talk about it in other social settings. And then I've had people call me and request subscriptions just out of the blue. People I don't even know. They say, “Hey, this is a great newsletter. I saw it over at so-and-so's house. Would you please put me on your list?”

Well, those are all prospects in the future, just building volume and building an impression in the overall marketplace. That's a good thing. So that's the summation of my experience with the newsletter. I recommend it highly. My only comment would be please don't ever stop sending me Service For Life!^® , because if you do, I'm in TROUBLE. Okay?

-- Phillip Cantrell, REALTOR, Franklin, TN

“I just received 3 buyer referrals from customers I haven't spoken to in 2 or 3 years. This newsletter is perfect! It's fast and easy to prepare, it's response oriented, IT WORKS!! Keep up the good work!”

-- Melanie S., REALTOR, Wilmington, NC

I am the broker/owner of Heritage Realty in Fernandina Beach, FL. I cannot tell you how much I have really enjoyed the Service For Life!^® referral newsletter. It has been so quick and easy to use and to personalize it with my own information. Everyone thinks that I've done the letter myself, that I've spent hours personalizing it.

It's so much better received than any of the newsletters I've ever done in the past, like those big, shiny, glossy letters that all look great. But people look at them and it's like, “Eh,” and throw them in the trash.

With this newsletter, I get so many customers that call me and say, “Hey, I really like that article that was in there. I really appreciated your hints about this. I really like the jokes.” And they love the personal information on the cover letter, about the current real estate market in our area.

And most of all, I think the reason that it works so well is that there's so little real estate in there that they don't feel like I'm pressuring them to use me for their real estate. And because I'm not pressuring them, what happens is they're calling me and thinking of me.

It has worked so much better than anything I've ever used, and I've been in this business now for 25 years. It's really helped me build closer relationships with all of my past customers. In fact, I've even had people that I've met that I've sent the newsletter to who have called me and said, “Diana, I get your newsletter and I've never bought anything from you, but I'm going to have you list my house for me.”

It's just been incredible. I've been very, very pleased with it. I'm very, very happy with it. I've been sending out the newsletter now for just over a year, and I'm going to keep doing it. It's worth ever penny that I spend on producing this newsletter.

-- Diana Hurst, Designated Broker, Fernandina Beach, FL

My life in real estate as I knew it, has been totally transformed. Thank you, Craig. Truth is I wake up every day excited about what the day holds. For the first time in 8 years, I feel like I have control over my business – MY PRACTICE TRIPLED THIS YEAR! Yea!! What I like most about the newsletter is the marketing expertise! This includes the diversity of the information provided, style in content and format – response marketing – complimented by the fact that the WORK IS DONE FOR ME!

--Stephanie P., REALTOR^®, Lakewood, CO

I'm a fairly new REALTOR^®. June will be 2 years. Soon after I started last year, I ran across the Service For Life!^® prospecting newsletter, and I bit the bullet and started subscribing to it.

I was just amazed, after the first time I sent it out. I believe I sent it to about 100 people, mainly family, friends, a couple of clients I'd already worked with. The first month that I sent the newsletter out, I sent some in the mail and I walked my neighborhood, and I got 2 listings in my neighborhood from the newsletter in 2 days. I'm a fairly shy person, and it makes it easy for me to approach people with Service For Life!^®.

A lot of people knew my face from walking the neighborhood, but they really knew my dogs. So in the newsletter, I had a couple of pictures of my dogs, so they put 2 and 2 together and put the dogs with me.

Over the course of the time, I think out of 16 transactions that I did last year, 6 were directly from Service For Life!^®. And of the 6, one was a sale and a purchase of another property.

I've tried personal coaching with people and some other methods of getting business, but I will never give up on Service For Life!^®. Craig's company is great. If you have a question, they're there for you – it's a great service.

--Sharon Brown, REALTOR^®, Fresno, CA

I'm a real estate broker here. I started using Service For Life!^® when Craig Forte first introduced it, from issue number one. I wasn't real consistent with it, but I have a marketing background and I track the results really well.

Typically, right now, I will get anywhere from 2 to 7 calls or referrals every month, when I send out the Service For Life!^®. They don't always turn into 7 deals, but they do turn something. I tracked it, because I kind of slacked off a little bit on it, and I could see the phone calls would drop off to the office.

I get comments from clients that they just say, “Keep it coming.” They really like it. I go over to do a listing, and they'll say, “You know, the reason that we're using you is because you stay in touch,” and they hold up the Service For Life!^® newsletter.

So it's been easy for me to use and I modify it. Sometimes, I take out the trivia question and put in something hot I want to mention for the month. Or sometimes I'll drop in a flyer on some of my listings that I want to push or motivated sellers wanting to move things. So it's very versatile in that respect.

--Ron, REALTOR^®, Charlotte, NC

We've been using the Service For Life!^® newsletter for about 2 years now. We don't do postcards and mail-arounds, the just-solds or holiday greetings type of cards at all. But we know from the personal response that we get from our Service For Life!^® clients, how well our little newsletter is received.

We have just 274 carefully-qualified sphere of influence and past client recipients right now, with an additional 44 prospects who receive our Service For Life!^® referral newsletter each month.

Jennifer, my daughter and partner, personalizes the news each month with the names of those having a birthday as well as new clients sold and listed.

I try to take time for a short, personal message about how our 5 family team members are doing in sales and with our personal lives.

I make it a point to mention Beebo, our new granddaughter, and Roter, our rat terrier in almost every issue. It's amazing how many of our friends and clients follow our saga and, with just a little questioning, will admit that they enjoy receiving the Service For Life!^® newsletter each month.

I don't believe in a lot of hype, but we sold 47 sides last year and expect to reach about 80 sides this year. We believe that as we gradually increase the number of qualified recipients we have on our Service For Life!^® mailing list, it will become an even more valuable part of our overall marketing program.

Your service, as well as that of the printer that you suggested, has been excellent and we're very happy to work with you. I recommend Service For Life!^® to most agents I meet. Unfortunately, most agents don't recognize the value of staying in contact with friends and clients. All the better for me, I guess.

This is Jim with RE/MAX, looking forward to a great new year and a dozen more Service For Life!^® newsletters.

--Jim S., REALTOR^®, RE/MAX of Grand Rapids

I've been using Service For Life!^® for 3 years now, and putting it together has become, over the years, very simple, very easy. What used to take about a half an hour for me to do now is down to about 10 minutes. Very easy to edit and to create in the format in which it's sent over to us.

The feedback that I've received from my clients over the last 3 years has been extremely positive. At first, I was a little reluctant to use it because it wasn't full-colored, gloss, like some of the other newsletters that you can purchase out there. But the feedback that I get from my newsletter is the fact that it looks like I have taken the time to put it together myself and that I take care in what I'm doing for my clients.

I have clients that call every single month on my trivia question. It is a great way to stay in touch with people. They call me just to tell me that they enjoyed certain articles. They call to play the trivia question. And, of course, when I get 15 or 20 calls on it, I end up calling everyone back. It allows me to stay in touch.

One of the best benefits from this product is that I have, in essence, reduced my overall advertising down to just this and one other item that I do for advertising. So my net profit is so much better, because I've managed to cut out all of my other advertising.

It allows me to only advertise within the people that I want to do business with. It allows me to ask for referrals, because I keep in touch with them on a regular basis. And with the cover letter that I create for this, because of the sample cover letter that you will get, I'm able to let all of my friends and customers stay up to date on myself, my husband, my daughter, and what's going on.

I actually listed a property last week, with a gentleman who's been receiving my newsletter for about 3 years. And the first thing he said when I walked in is, “Your daughter's in school in Texas, how is she doing?”

So it is definitely read. It is so easy to put together. And it has been an amazing tool for me, in the fact that it allows me to save money on advertising. And I concentrate strictly on this and one other item for advertising. So therefore, my net is so much better. Thank you.

--Diane G., REALTOR^®, Realty Executives, Orlando, FL

I've been using Service For Life!^® now for 4 years. It's a phenomenal piece. It is the most unique newsletter I've seen, with none of the usual things in it, like the recipes or full of just real estate stats. Nothing boring. It's a very amusing piece, which people love to read.

I continually get calls from my clients. If they've moved or if they have friends who they'd like to get it, if I would please send it to them. What that does is automatically increase my database.

These people are seeing my name and my face every 30 days with this newsletter, and very much enjoying what they're reading. What I do also, on my cover letter, is I include all of my sales and listings, all of the activity I've done in the prior 30 days. And as a result, they see how successful I am. And that naturally results in many more referrals and repeat business also.

My database grows each month from these types of referrals. My clients that are on it are all my past clients or anybody that I've spoken to, who has any type of interest at all in real estate.

Everybody, at one point, has to look for a REALTOR^®. And by getting this piece every 30 days, your face and your name is right in front of them. So you're on the tip of their tongue all the time.

It's a great keep-in-touch system, better than any keep-in-touch system I've ever used. I recommend it highly. You'll see your clients will be raving fans.

As a matter of fact, once I had a person – unfortunately for me – slip away to a For Sale By Owner. After calling me and apologizing and sending me a beautiful gift basket for my consolation, they asked me if I would still please consider sending them the Service For Life!^® newsletter, at which point, of course, I did. I got many referrals from them because of it.

If you're considering using it, I would say go ahead, you can't waste another minute. Good luck.

--Linda LiCastro, REALTOR^®, RE/MAX Elite Services, Denville, NJ

Service For Life!^® has literally doubled my referral business! In 3 ½ years I made over $1.12 million in commissions using it. Clients love to see their name in print, and by using your “client of the month,” I am receiving 3 to 5 referrals each month. What I like most is it's incredibly easy to use, the topics aren't all about real estate – so people read them, and it looks like it came from me, not some newsletter factory. Please don't stop producing the newsletter. I could never do this myself on a consistent basis and my clients love it.

--Linda Fogarty, Designated Broker, Coldwell Banker, Tinley Park, IL

(She's Now A Household Name and 'The Real Estate Authority' In Her Area)

I've been using Craig Forte's Service For Life!^® prospecting newsletter since my first year. I actually was seeking out some other experienced agents, growing frustrated by all different kinds of farming and things. And I really wanted somebody who was doing well, and I asked for some insider tips, how they were doing it. He referred me to Service For Life!^®.

Originally I thought, “What can a newsletter do?” But after using it and after being consistent with it, I would say not even 6 months, people were calling me. People were acting as if they knew me, and I didn't even know who they were. It was all by association. They had read the newsletter and they just started seeing me around the tract and putting 2 and 2 together, and all of a sudden I became a household name that even the small kids in the tract knew.

Now I'm perceived as the “real estate authority” in the area.

I've been very consistent with giving away many and great restaurant prizes with the trivia questions. And I'm not kidding you, I know what day they've received it because my phone is ringing off the hook. Literally, I know if somebody didn't get theirs in the mail for a reason, because they call me because they want to see the newsletter. It has been really a fabulous advantage to my real estate career.

In a way, I kind of don't want to tell anybody else about this, but I'm doing it for Craig because it's been so beneficial for me. Over half of my referrals for listings and sales have come from Service For Life!^®, from the short time that I have used it.

I think, “Craig, good job!” Each time you do a newsletter, it gets easier and easier. I've even got secretarial support that helps me with it now, too. So that even makes it easier.

I fully believe in making your cover page be bright colors and changing it every month. Sincerely, it's a great product and I highly recommend it even though I really don't want a lot of other agents using it too.

Anyway, best of luck to all of you. Craig, thank you so much.

– Terry Chase, REALTOR^®, Prescott Valley, AZ

I've been using Service For Life!^® for about 6 months or so. It is so easy. They send you the CD's and the instructions are right there. It's just really easy to upload all your information. The mailing with your printer is just phenomenal. They're so helpful and resourceful. It's just unbelievable.

The feedback that I've actually gotten from clients is the fact that it's unique. It's not the traditional, typical postcard, just listed, just promoting yourself as a REALTOR^®. People really like the fact that they're getting some useful information as well as trivia and tidbits.

My clients have really commented, especially the fact when they're actually quoted and they see their name in writing that is going out to other people, they really seem to enjoy that.

I'm in an area where there's a lot of competition and there's a lot of high-end properties or there's an agent that really gives me a run for my money, and the Service For Life!^® prospecting newsletter really differentiates me from other agents.

I personally enjoy the Service For Life!^® newsletter. It's easy to use. It's flexible. You can use as much of it or as little of it as you want. You've got all of the templates, so you don't have to really think about anything. All the work is done by Craig and his staff, so it's just a wonderful, wonderful tool and I wish that there were other newsletters like this for other industries, because so many people have asked me about it. But unfortunately, I'm not able to share it past real estate.

I love it. Thanks, Craig, for your help. I look forward to having future issues. Have a great day.

– Stacy L., REALTOR®, Atlantis, FL

I've just got to tell you, Service For Life!^® is the best bang for the buck that I've ever experienced with my business. No lie. It's been terrific reconnecting with people that I haven't been able to stay in touch with consistently, simply because I'm able to mail out this little newsletter once a month.

I do it as you recommended, with first-class stamps, personalized cover letters, and I get nothing but positive feedback from clients. They find the articles interesting, they like that it's quick and easy to read, whether it's the jokes or the informative articles about illness or saving money or whatever.

People also love seeing their name in print. We take advantage of your suggestion there, to make mention of people that we want to thank for referrals. The trivia question has also been a huge hit and has caused me to reconnect with several people that I haven't had a chance to speak with in years. It's been terrific. So it's a great vehicle to stay in touch with people.

The bottom line is it's fun, it's a unique and easy way to maintain contact with a database. I build my business by referral. This is a tool and a vehicle that works really well in the context of how I do my business.